Page-Speed Benchmarks: Are Brand Sites Fast Enough?
Read the full post >> . Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this because we think it...
What Is Marketing?
Read the full post >> Michael Brenner. Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad....
How to Develop a Strategic Plan for Business Development [Free Template]
Read the full post >> Meg Prater. Business development. It’s usually confused with sales, often overlooked, and only sometimes given the strategic focus it deserves. Having a business development strategy, however, is crucial to long term success and ensuring that...
Your First Product Is a Success. Is It Time to Roll Out a Second?
Read the full post >> Eyal Lifshitz. Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this...
What’s Your Product’s Actual (and Average) Selling Price
Read the full post >> [email protected] (Meredith Hart). It's a well-known fact: businesses need money to survive. To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut...
The Ultimate Guide to SEM (Search Engine Marketing)
Read the full post >> Caroline Forsey. Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance...
5 Strategies for Growing Your YouTube Subscribers
Read the full post >> [email protected] (Clifford Chi). In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in...
How to Create a Content Machine that Turns 1 Piece of Content Into 10
Read the full post >> Guest Author. Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to...
How to Find and Fill a Content Gap for SEO and UX
Read the full post >> Pat Ahern. If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google. Continue reading → The post...
7 Creative Ways to Personalize Your ABM Strategy
Read the full post >> Meghan Huston. It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points,...
8 Content Distribution Ideas to Meet Your Brand’s Goals
Read the full post >> AlliBerry3. Posted by AlliBerry3There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a...
How This Direct-Mail Piece Packs a Small but Powerful Punch
Read the full post >> Robert W. Bly. Postcards can't hold much copy but when done right, you'll see your business grow. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be helpful to the...
7 Key Metrics Every Business Should Track
Read the full post >> [email protected] (Clifford Chi). If you follow professional sports, you know that you can’t just boil a player’s value or ability to perform down to a single statistic. One metric can’t reveal that much about them -- analytics is more complicated...
3 Keys to Successful Benefits Communication w/ Jen Benz
Read the full post >> . Dennis Carlson gets tactical and actionable insight from Jennifer Benz, SVP Communications Leader at Segal Benz, about how to successfully communicate employee benefits. Jen is a leader in the Employee Benefits Communication space. As the...
13 Email Marketing Statistics That Are Shaping 2019 and Beyond
Read the full post >> Kayla Matthews. A Marketing Profs panel to wade through the data that's impacting how the email marketing industry is evolving. The post 13 Email Marketing Statistics That Are Shaping 2019 and Beyond appeared first on Convince and Convert: Social...
The Ultimate Guide to Strategic Planning for a Perfect Sales Operation
Read the full post >> [email protected] (Meredith Hart). So, what's the plan? Or should I say, what's the strategic plan? To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't...
4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams
Read the full post >> kniemisto. For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing...
A Quick Refresher on Price Elasticity (& How It Impacts Your Strategy)
Read the full post >> Meg Prater. I know what you woke up thinking this morning: “I sure could use a quick refresher on price elasticity.” If you’re shaking your head saying, “Yes, Meg. Yes!” then I’m so happy to have met your needs with this miraculous piece. To read...
What Amazon Can Teach You About Email Marketing: 4 Key Lessons
Read the full post >> [email protected] (Robert Mening). Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the...
Google Maps Marketing Strategy: The Ultimate Cheat Sheet
Read the full post >> Caroline Forsey. A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. To read the full post go to Hubspot. We've shared this because we think...
What Should Your Martech Stack Look Like?
Read the full post >> Michael Brenner. Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task. It’s also...
Get Your Content Team Out of That Creative Rut
Read the full post >> Stephanie Stahl. Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut....
3 Analytics Tools That Help Measure Your Marketing Results
Read the full post >> Aleh Barysevich. Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working? In this article, you’ll find three tools to analyze and report on your social media marketing efforts. #1:...
How To Bring More Innovation to Your Demand Generation
Read the full post >> Brian Carroll. Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old...
Step into the Spotlight as a Community Speaker at MozCon 2019
Read the full post >> Danielle_Launders. Posted by Danielle_LaundersWith MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice?...
PODCAST 51: Approach Sales with Gap Selling w/ Keenan
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we interview world famous sales expert, consultant, trainer, and thought leader Keenan. We walk through his humble beginnings at the Denver Chamber of Commerce and dive deep into the concept of...
All Salespeople Must Learn These 4 Marketing Tactics to Increase Sales in 2019
Read the full post >> Scott Barker. I have sold to Marketers for a long time. Somewhere along the way, I started thinking like one. *Gasp* Don’t get it twisted: I live to drive revenue. So when I first realized I was thinking like a marketer, I was shocked and a...
How to Optimize your LinkedIn Profile for Sales [2019 Edition]
Read the full post >> Lindsay Melo. If your LinkedIn profile talks about how you’ve made president’s club, your goal attainment, or the sizes of deals you closed, you’re doing it wrong. You should be proud of those achievements, but as a salesperson you should...
Best of Unleash: Relevance at Scale and Outbound Ops with Dogpatch
Read the full post >> Lauren Alt. Our attendees had rave reviews for this talk at Unleash 19, so we’re excited to bring it back for an encore session. A new era for outbound is upon us. The explosion of raw data and tools allow for new possibilities in the world of...
How to Diagnose and Solve JavaScript SEO Issues in 6 Steps
Read the full post >> TomekRu. Posted by TomekRuIt’s rather common for companies to build their websites using modern JavaScript frameworks and libraries like React, Angular, or Vue. It’s obvious by now that the web has moved away from plain HTML and has entered the...