Why Consumers Click on Paid-Search Ads
Read the full post >> . Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. Read the full article at MarketingProfs To read...
6 B2B Content Strategy Pitfalls to Avoid
Read the full post >> kniemisto. In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about...
2019 Content Marketing Survey: Marketers Focus On Content Creation
Read the full post >> Michael Brenner. 2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The United States witnessed major social media platforms get in hot water with the federal government over...
Give Your Marketing Videos Maximum Reach With This Distribution Checklist
Read the full post >> [email protected] (Hannah Cameron). So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. To read the full post go to Hubspot. We've...
The Ultimate Guide to Selling on Amazon in 2019
Read the full post >> [email protected] (Clifford Chi). You might think most consumers start their online shopping sessions with a visit to Google, but according to a poll conducted by NPR and Marist, Amazon is actually the most common starting point for online...
How to Boost Your Conversion Rate With Predictive Lead Scoring
Read the full post >> Michael Brenner. To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads? It can be very difficult for a human to accurately identify...
Social Media Best Practices for 2019: Insights and Research From Industry Leaders
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore insights and research...
12 Marketing Experts Reveal How to Crush Your Competition in 2019
Read the full post >> Megan Leap. With the new year in full swing, my wonderful colleagues — the marketing experts here at Convince & Convert — came up with 23 ideas for making your marketing and customer experience AMAZING in 2019. In no particular order, here are...
7 Elements of Insanely Persuasive Sales Demos
Read the full post >> Joan. What if your demo skills were so sharp, your income grew on autopilot? In this free training, we’re revealing the exact, step by step process to make demos your new secret sales weapon. The post 7 Elements of Insanely Persuasive Sales Demos...
Form UX: How to Design a User-Friendly Form
Read the full post >> [email protected] (Kristen Baker). Think about a website you frequent — what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re...
How Can Optimized LinkedIn Profiles Benefit Your Sales Team?
Read the full post >> Meaghan. Woodruff Sawyer’s VP for Sales and Marketing reviews his experience during Vengreso’s LinkedIn Profile Makeovers for Teams explaining the top benefits of an optimized profile. The post How Can Optimized LinkedIn Profiles Benefit Your...
Marketing Psychology in 2019: Make Your Mark Digitally
Read the full post >> kniemisto. As marketing professionals, we do market research, develop buyer personas, conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great...
The 11 Best Real Estate Agent Websites of 2019 (Plus Tips for Designing Your Own)
Read the full post >> [email protected] (Meredith Hart). How many websites have you visited today? Whether you're looking for a new recipe for dinner or searching for "how to shoot better real estate photos", I can only imagine you've visited a lot. The best...
The Super-Simple Way to Create Your Own Google Forms Templates
Read the full post >> Caroline Forsey. Whether you need to collect employees' take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal. To read the full post go to...
What Is a Data Breach? A 1-Minute Rundown
Read the full post >> [email protected] (Clifford Chi). On the surface, it might seem like Yahoo, Marriott, and Adult Friend Finder have nothing in common. Surprisingly, though, they actually do. But, unfortunately, what they share common ground on is something no...
Narrative Storytelling: How to Weave Stories Into Your Marketing
Read the full post >> Michael Stelzner. Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa...
How to Get Into Google News – Whiteboard Friday
Read the full post >> Polemic. Posted by PolemicToday we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to...
The Ultimate Guide to Real Estate
Read the full post >> [email protected] (Allie Decker). Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions. To read the full post go to Sales. We've shared...
What it Takes to Create a Successful Coaching Culture
Read the full post >> Joan. The post What it Takes to Create a Successful Coaching Culture appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If the link above...
Stop Scaring Whales, Part 1
Read the full post >> Barbara Weaver Smith. My whale hunting story (no Orcas were harmed in the telling of this tale) Call me Ishmael. For over a decade, I’ve been doing business as a Whale Hunter. As an enterprise account consultant, I’ve consulted with hundreds of...
Direct Response Copywriting: How to Craft Copy That Converts [Infographic]
Read the full post >> . Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these. Read the full article...
Form Layouts: 6 Best Practices and Great Examples to Follow
Read the full post >> [email protected] (Kristen Baker). Have you ever tried completing a form on a website and felt confused or lost while doing so? Did the placement of the form field labels and the fields themselves not make any sense? Were the form’s title and...
10 Inspiring Tips For Mompreneurs
Read the full post >> [email protected] (Veronica Romney). Let’s make this clear, right off the bat: being a mother is a full-time job. Being an entrepreneur is a full-time job. Being a Mompreneur is a feat. To read the full post go to Sales. We've shared this...
The Beginner’s Guide to Balance Sheets
Read the full post >> [email protected] (Meredith Hart). Whether you're doing your own accounting with accounting software, or you hired an accountant to prepare your financial statements, you've likely seen the balance sheet. The balance sheet, along with the income...
How to Use a Winner’s Mindset to Become a Champion in the Workplace
Read the full post >> Caroline Forsey. Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how...
The Ultimate Guide to Making Your Own App
Read the full post >> [email protected] (Clifford Chi). In 2018, US adults spent an average of three and a half hours on their phone every single day. What were they doing on their phones for nearly half the work day? While texting, surfing the web, and checking email...
When Marketing Doesn’t Work: The Journey, Season 2, Episode 16
Read the full post >> Michael Stelzner. Ever been in a situation where none of your marketing seems to work? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This...
Secrets To Sales Leadership And Long-Term Sales Success with Kyle Porter, Episode #98
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Sales leadership is a key piece of organizational success – it can determine the outcomes of a sales team more powerfully than anything...
10 Social Media Marketing Tools to Improve Your Results
Read the full post >> Joe Forte. Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content...
Balancing Design For Brand and Demand
Read the full post >> Jake Sapirstein. If you sit in the marketing world there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place. Eloquently exuding a great brand and...