The 2019 Hiring Outlook for Marketing and Advertising Jobs
Read the full post >> . Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research from The Creative Group. Read the full article at MarketingProfs To read...
5 Ways to Get More Customers and Improve Customer Experience with SMS
Read the full post >> Jay Baer. As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t work that way. Greater success lies in letting the customer...
Insights on How to Achieve the Greatest Marketing Impact
Read the full post >> kniemisto. Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way. But with so...
The Onboarding Process That Makes New Hires Fall in Love With Your Company All Over Again
Read the full post >> Caroline Forsey. On day one of my first internship during college, I was given a brief, 20-minute rundown on how the organization was structured, and what my role entailed, from my boss. I was then placed in a cubicle and given my first...
A Beginner’s Guide to POS Systems (& the Best Ones for 2019)
Read the full post >> [email protected] (Clifford Chi). When I studied abroad in Scotland last year, murmurs about the best restaurant in town echoed throughout my dorm complex all semester long. The joint was called Noodles & Dumplings, and despite its bland name, its...
The Ultimate List of Content Marketing Examples
Read the full post >> Michael Brenner. It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. Brands...
How to Use Quizzes in Facebook Lead Ads
Read the full post >> Marcus Ho. Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads. Why Use a Quiz in Your Facebook Lead Ads? Facebook lead ads let you run...
How Will AI Change the Face of Digital Marketing in 2019?
Read the full post >> Michael Brenner. Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds,...
Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins
Read the full post >> MiriamEllis. Posted by MiriamEllisLet’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?”Unless you were a cartographer or a frequent traveler, chances are good that your answer would be,...
The Psychology of Social Proof and Why It Makes Word-of-Mouth Marketing So Effective
Read the full post >> Aleh Barysevich. What is Social Proof? Social proof is a result of a deeply rooted psychological bias. It implies trust in other people. The forms of this trust include the belief that the majority knows better and that the best way to make a...
The SMS Guide to Inside Sales
Read the full post >> Lauren Nguyen. The post The SMS Guide to Inside Sales appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut...
Winning Sales Training Advice From a Long-Time Test Prep Instructor
Read the full post >> Greg McBeth. Summary: One of the earliest steps in my professional journey — a stint as an SAT and ACT preparation instructor for college-bound students — has unexpectedly prepared me for training sales talent. Here’s what standardized test prep...
7 Social Media Tips for Small Business Success
Read the full post >> kniemisto. The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native...
The 11-Step Guide to Getting Into Real Estate
Read the full post >> [email protected] (Meredith Hart). Are you considering a career in real estate? If so, you've come to the right place. The employment of real estate agents is expected to increase by 6% over the next eight years. With a positive employment...
The Meaning of Employee Relations in 200 Words or Less
Read the full post >> Caroline Forsey. Workplace culture and strong internal relationships are undeniably critical for your company's long-term success. Focusing your efforts on cultivating good relationships between employers and employees can help your Human...
The Quick & Easy Guide to Fixing 504 Gateway Timeout Errors
Read the full post >> [email protected] (Clifford Chi). In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want. If your website visitors see a 504 Gateway Timeout Error page when they're looking for...
YouTube Live: What Marketers Need to Know
Read the full post >> Michael Stelzner. Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin. More About This Show The...
On-Page SEO for 2019 – Whiteboard Friday
Read the full post >> BritneyMuller. Posted by BritneyMullerWhew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In...
The Proverb Effect (And How Marketers Can Use It): Author Ron Ploof on Marketing Smarts [Podcast]
Read the full post >> . Storytelling and marketing expert Ron Ploof shares insights from his new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World. Read the full article at MarketingProfs To read the full post go to MarketingProfs ....
10 Ways to Build Trust With Employees [Infographic]
Read the full post >> . Brands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it's an important part of running a successful brand. Here's how you can build--and...
How Your B2B Company Can Thrive in a B2C Search Space
Read the full post >> . You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how...
Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)
Read the full post >> . Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can...
How Customer Service Preferences Are Changing
Read the full post >> . Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations. Read the full article at...
Top 21 Sales Podcasts to Put on Your Playlist in 2019
Read the full post >> Bernie Borges. You have no excuse to continuously learn and improve your listening skills with this list of the top 21 sales podcasts to add to your playlist in 2019. The post Top 21 Sales Podcasts to Put on Your Playlist in 2019 appeared first...
Hyper-Personalization: What It Is and Why You Need It in Your 2019 Marketing
Read the full post >> Todd Lebo. Do you appreciate a personalized experience? Close your eyes and think about the last time you had a personalized experience and how it made you feel. Maybe it was a personalized workout prepared for you at the gym, or the comfort of...
6 Form Error Message Mistakes Almost Everyone Makes
Read the full post >> [email protected] (Kristen Baker). Your visitors are bound to make the occasional mistake while completing your online forms. When it comes to shipping or registration forms, for example, there are a number of form fields a visitor is required...
The 15 Best Free & Paid Accounting Software Options of 2019
Read the full post >> [email protected] (Meredith Hart). A software helps automate your business processes and speed up the time spent on everyday tasks. If you're struggling to manage your small business accounting and an accountant isn't in your budget, accounting...
How to Record Your Screen on a Mac and Windows 10
Read the full post >> [email protected] (Clifford Chi). As a marketer, you need to record your computer screen more often than you’d think. Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a...
How Freemium Marketing Can Work, When Companies Follow These Rules
Read the full post >> Tiffany Delmore. The noise against freemium has gotten louder. “Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the...
How to Discover New Audiences for Your Facebook Ads
Read the full post >> Tammy Cannon. Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences. #1: Brainstorm a...