A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy
Read the full post >> Jay Baer. Attention must be earned, and doing so is harder than ever, when every business is competing for eye balls and ear holes against Princes and Duchesses, Kardashians, and Trumps. Not to mention your actual competitors. In our yearning for...
How The Buyer’s Journey Is Becoming More Like a Quest
Read the full post >> Tony Zambito. Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase...
The Ultimate Guide to TV Ads
Read the full post >> [email protected] (Allie Decker). Just do it. Think different. Breakfast of champions. Where’s the beef? Got milk? Taste the rainbow. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance...
Unriddled: Amazon’s HQ2 Multitudes, Social Media’s Shrinking Growth, and More Tech News You Need
Read the full post >> Amanda Zantal-Wiener. "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. To read the full post go to...
How to Give Your Two Weeks’ Notice
Read the full post >> Caroline Forsey. Quitting your job is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they've invested time and energy into your professional development. To read the full post go to Hubspot....
7 Reasons Your Facebook Ads Do Not Convert
Read the full post >> Marie Page. Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re...
How to Create a Quiz in 5 Minutes With Google Forms
Read the full post >> [email protected] (Clifford Chi). Pop quizzes always seemed unnecessary and annoying during school. But in the working world, they can be quite useful -- you can use quizzes to engage an audience or make sure your new employees understand team...
The Evolution of Content Quality Criteria
Read the full post >> Jim Burns. For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria don’t exist. They aren’t part of a service agreement with content creation...
PODCAST 32: Why Curiosity and Passion are Superpowers For Sales Leaders w/ Scott Schnaars
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we speak to sales veteran, executive, and leader, Scott Schnaars. Scott has a long background in sales and has experienced the highs and lows of a long career selling different products. Scott...
Professional Invoice Design: 14 Samples & Templates to Inspire You
Read the full post >> [email protected] (Carly Stec). Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics are known for...
The Future of Content Marketing: It’s Not What You Think
Read the full post >> Neil Patel. Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks...
Lead Tracking: 5 Best Practices for Marketing Operations
Read the full post >> kniemisto. It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which...
What Is Customer Retention Rate & Why Should You Care?
Read the full post >> Michael Brenner. Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your...
How to Be an Ally: 23 Resources That Can Help
Read the full post >> Caroline Forsey. Inclusivity is a critical component for long-term employee retention, and even company growth. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link...
The Ultimate Guide to Marketing Campaigns
Read the full post >> [email protected] (Allie Decker). From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or...
The Proven Formula for Answering “Tell Me About Yourself” in Interviews
Read the full post >> [email protected] (Clifford Chi). The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people -- I was positive it would impress my interviewer. But after my cliched...
10 Ways Email and Direct Mail Marketing Can Complement One Another
Read the full post >> Carylanne Crowe. Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail...
The Ultimate Guide to Outsourcing Sales Development and Lead Generation
Read the full post >> Tito Bohrt. When it comes to business outsourcing, I have been on both sides of the table. I have, since 2009, hired 20+ outsourced resources from all over the world for tasks such as data research, web design, translations, voiceover talent and...
Here’s What’s Stopping Virtual Reality From Going Mainstream [New Data]
Read the full post >> Amanda Zantal-Wiener. In case you missed it: People really, really want virtual reality (VR) to become a mainstream technology. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community....
4 Social Selling Myths
Read the full post >> Stan Robinson. There are many social selling myths. Understanding the meaning of social selling in the context of the sales process can clarify some misconceptions. The post 4 Social Selling Myths appeared first on Vengreso. To read the full post...
Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted
Read the full post >> . Having a content strategy in place is important, but it's not the only step to content success. Here are six considerations to ensure that your content marketing efforts are not being wasted. Read the full article at MarketingProfs To read the...
Five Tips to Ace This Holiday Season With Search Ads
Read the full post >> . The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday...
How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]
Read the full post >> . Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps--and hinders--the purchase process. Read the full article at MarketingProfs To...
Black Friday and Cyber Monday Email Benchmarks
Read the full post >> . Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing....
How to Use Social Listening to Improve Your Marketing
Read the full post >> Lilach Bullock. Marketing a business online is hard work – there is simply too much content, too much competition fighting for people’s attention. So, how do you stand out? It all starts with research. If you want to stand out, then you need to...
How to Use Templates to Enhance Your Creative
Read the full post >> kniemisto. In marketing circles, “template” can be a dirty word. To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership: Every artist wants to...
How Great Brand Stories Connect You with Your Customers
Read the full post >> Michael Brenner. Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed...
The 100 Best YouTube Channels in Every Category
Read the full post >> [email protected] (Clifford Chi). Sometimes, taking a quick break from work to watch YouTube videos is the only way to stay sane during a stressful day. There’s just something about 20-minute long Vine compilations and brutally honest Chevy ad...
The Designer’s Guide to the Golden Ratio [With 14 Examples]
Read the full post >> Caroline Forsey. What do snail shells, hurricanes, the Parthenon, and Mona Lisa have in common? To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work,...
How to Use the Facebook Attribution Tool to Measure Your Marketing Impact
Read the full post >> Charlie Lawrance. Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the...