9 Questions To Ask Yourself Before Designing a Brand Logo
Read the full post >> Steve Olenski. A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which...
What the Local Customer Service Ecosystem Looks Like in 2019
Read the full post >> MiriamEllis. Posted by MiriamEllisEverything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the...
Don’t Be Scared, Be Prepared – How to Manage a Social Media Crisis
Read the full post >> Jay Baer. Social media crisis management isn't about winning, but rather about damage control. Use these 8 steps to find your footing amidst chaos. The post Don’t Be Scared, Be Prepared – How to Manage a Social Media Crisis appeared first on...
What Do Facebook’s New Strategic Plans Mean for Marketers?
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s earnings...
Is Amazon Really Gaining on Google’s Search Traffic? [New Data]
Read the full post >> Amanda Zantal-Wiener. There's been some speculation that Amazon might be creeping into Google's (search) territory. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link...
Why You Should Throw Your Sales Playbook in the Trash (And What to Use Instead)
Read the full post >> Pavel Dmitriev. Sales is an extraordinarily difficult job. It requires a level of mental toughness that many cannot even fathom. Because it such a challenging role, salespeople deserve the best sales resources and tools to help them succeed. Yet,...
What B2B Buyers Really Want You to Know
Read the full post >> Joan. The post What B2B Buyers Really Want You to Know appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut...
The 19 Best WordPress Hosting Providers in 2018
Read the full post >> [email protected] (Kristen Baker). If you’re making a WordPress website, you’ll first have to choose a hosting provider. Just one problem: there are hundreds of hosting providers to choose from. And the provider you choose really matters....
Building a Business Around Your Website: Going Live & Measuring Success
Read the full post >> kniemisto. This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up...
Leverage Ratio: What It Means and How to Calculate It
Read the full post >> [email protected] (Sophia Bernazzani). If you're running a startup, odds are that you might be trying to secure funding: from friends and family, from a venture capital firm, from crowdfunding, or from a bank. To read the full post go to...
How to Use WordPress: Ultimate Guide to Building a WordPress Website
Read the full post >> [email protected] (Kristen Baker). The thought of creating your own website may seem overwhelming. You might even think this task would be impossible for anyone but a developer or a person with a background in web design. Well, I have good news...
Learning How to Attract Customers Using Content at Conversica
Read the full post >> Meaghan. Conversica Sales Development Rep Natasha Prusa shares her tips for a high SSI Score and reveals some of the tips she learned during Vengreso's Selling with LinkedIn Workshop. The post Learning How to Attract Customers Using Content at...
The 17 Best Real Estate Podcasts Every Agent and Broker Should Be Listening To
Read the full post >> [email protected] (Meredith Hart). With the hectic daily schedule of a real estate agent, it's difficult to find time to wind down and spend time learning about new industry information and strategies. If you're always on the go, I've compiled a...
The SEO’s Guide to Google’s Disavow Links Tool
Read the full post >> [email protected] (Clifford Chi). If you’re an SEO, you probably know that backlinks are Google’s number one ranking factor. According to the search engine’s website, backlinks are a heavy indicator of a quality site. But to boost your website’s...
Facebook Video: Insight From a Facebook Watch Success Story
Read the full post >> Michael Stelzner. Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth. More...
Making Your Own Font Is Way Easier Than You’d Expect
Read the full post >> Caroline Forsey. If you're attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font. To read the full post go to Hubspot. We've shared this because we think it may be...
How Do Sessions Work in Google Analytics? – Whiteboard Friday
Read the full post >> Tom.Capper. Posted by Tom.CapperOne of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's...
Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]
Read the full post >> . B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience...
Holiday Planning: How and When to Market for Thanksgiving [Infographic]
Read the full post >> . Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few...
Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?
Read the full post >> . Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on. Read the full...
Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual...
US Millennials’ 100 Favorite Brands [Infographic]
Read the full post >> . Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this because...
New Research to Help You Create the Best Digital Marketing Strategy in 2019
Read the full post >> Todd Lebo. Are you in the process of developing your 2019 marketing plans? Developing a plan sounds simple but with a myriad of marketing options available to you, what does an effective digital marketing strategy look like in 2019? To find out,...
How to Make Sure You Give as Much as You Take in Email Marketing
Read the full post >> kniemisto. In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13...
Craft a Positioning Statement With This Template & Examples
Read the full post >> [email protected] (Meredith Hart). Picture this: You're preparing to launch your new product. You've likely spent countless hours, days, weeks, months, even years determining what sets the product apart from the competition and developing your...
The Best Small Business Accounting Software of 2018
Read the full post >> Meg Prater. If you’re like me, the last time you took an accounting class was in college. So, what do you do when you’re starting a small business and can’t quite justify an accountant? You find the best small business accounting software to meet...
How to Write a Business Letter That Won’t Get Ignored
Read the full post >> [email protected] (Clifford Chi). Nowadays, writing a letter can seem completely archaic. I mean, do people even send mail anymore or do they only communicate through email and messaging? To read the full post go to Hubspot. We've shared this...
How to Repurpose and Syndicate Your Blog Posts for More Exposure
Read the full post >> Erin Sanchez. Need more exposure for your blog content? Wondering what your options are? In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank....
4 Talent Acquisition Strategies to Find the Best Employees
Read the full post >> Caroline Forsey. In 2018, almost 75% of employers struggled to fill positions with the right candidates. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above...
How Content Drives the Customer Journey
Read the full post >> Angela Hausman. In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness...