What Will It Take Us to Finally Leave Facebook?
Read the full post >> Amanda Zantal-Wiener. Oh, Facebook. What are we going to do with you? To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this url...
How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]
Read the full post >> . SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers. Read the full article at MarketingProfs To read the full post go to MarketingProfs...
Frenemies: The Battle of Rival Brand Fans on Social Media
Read the full post >> . The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case? Read the full article at MarketingProfs To...
A Guide to Using Video in Your Sales Prospecting
Read the full post >> . Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help. Read the full article at MarketingProfs To read the full post go to...
The Meteoric Rise of Podcasting–and Podcast Advertising [Infographic]
Read the full post >> . Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in. Read the full article at...
The 25 Most Relevant Brands to US Consumers
Read the full post >> . Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this...
Why do we spend much on advertising and so little on word of mouth?
Read the full post >> Mary Nice. In the hours that make up your day as a marketer, what percentage of your time goes to advertising? And what percentage of your budget? According to eMarketer, US ad spending is forecasted to grow 6.6% in 2018, reaching $220.96...
The Art of Persuasion: How to Make Effective Creative
Read the full post >> kniemisto. Here’s the truth: All marketers think their creative is “good” until it is tested. Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Some marketers might lean on a flashy web page to...
The Ultimate Guide to Publishing
Read the full post >> [email protected] (Allie Decker). It’s an incredibly exciting time to be an author. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and...
A Beginner’s Guide to General Ledgers
Read the full post >> [email protected] (Sophia Bernazzani). I don't pay for much with checks anymore, but when I do write one to pay rent every month, I always write down the check number and the amount in the little paper ledger at the front of my checkbook....
What is Website Architecture? A 3-Minute Rundown
Read the full post >> [email protected] (Clifford Chi). Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. This stress intensifies even...
5 Proven Strategies for Decreasing Employee Absenteeism
Read the full post >> Caroline Forsey. Employee absenteeism can have a major impact on your company's bottom line -- in fact, The Centers for Disease Control and Prevention (CDC) reports absenteeism costs U.S. employers $225.8 billion annually, or $1,685 per employee....
3 Social Media Monitoring Tools for Marketers
Read the full post >> Ann Smarty. Looking for reliable tools to monitor your brand on social media? Wonder which social media monitoring tools are best suited to specific tasks? In this article, you’ll discover three social listening tools designed to help you...
Analyzing for Improved Results: The Journey, Season 2, Episode 7
Read the full post >> Michael Stelzner. Do you ever run Facebook campaigns that end up costing more than you think they should? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business....
5 Awesome Benefits of Diversity at Work
Read the full post >> Caroline Forsey. We know diversity matters. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this url into your web browser:...
3 Forces Shaping The Future Of B2B Marketing
Read the full post >> Tony Zambito. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus...
What Is Quora? A Marketer’s Guide to the Most Underrated Platform of 2018
Read the full post >> [email protected] (Brian Whalley). Part of a social media manager's job is to filter through which platforms are or aren't relevant to their industry -- or, more importantly, their audience. But there's more to choose from than Facebook,...
The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources
Read the full post >> [email protected] (Meredith Hart). Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone...
How Surprise and Delight Was Beaten by a Can of Sardines
Read the full post >> Jay Baer. You’d have to be a killjoy to not smile at the tale of Ritz-Carlton hotel workers reuniting a young boy with Joshie, his beloved stuffed giraffe. The story serves as a stellar example of surprise and delight. When the Ritz-Carlton...
Graphic Design in the Modern World: What Marketers Need to Know
Read the full post >> kniemisto. Graphic design is one of the oldest forms of communication for design and marketing. It is described as an art form and is the practice and planning of sharing ideas and stories through visual and text format. Graphic design was...
The Opioid Crisis: A Wake-Up Call for the Benefits Industry w/ Dave Chase
Read the full post >> . Our guest on this episode is Dave Chase, the Co-Founder of the Health Rosetta. The Health Rosetta an open-source blueprint for the next generation’s health ecosystem that is focused on replacing our current system’s flawed practices and...
How To Be A Modern Marketer In The Age Of Data And Analytics
Read the full post >> Bernie Borges. For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat...
The First-Mover Advantage, Explained
Read the full post >> [email protected] (Dan Tyre). When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. When I spoke with business owners, I had to explain what these concepts were and how they worked. To read the...
How We Topped Product Hunt (Overnight)
Read the full post >> [email protected] (Carly Stec). Nothing summons the old imposter syndrome monster quite like the moments before a big project launch. All at once, you begin to question every decision you’ve made along the way — from the name of the project down...
6 Tips for Writing Compelling Bullet Points
Read the full post >> [email protected] (Clifford Chi). Bullet points are arguably the most versatile tool in a writer’s arsenal. They break up your writing, making it easier to digest. And by drawing more attention to your ideas, they can also inspire action. To read...
We Launched 3 Podcasts in 3 Years: Here’s What We Learned
Read the full post >> [email protected] (Meghan Keaney Anderson). Several years ago we launched The Growth Show because we fell in love with audio as a way to inform, inspire, and engage an audience. There was something special about the medium, something...
4 Ways to Use LinkedIn Video for Your Business
Read the full post >> Michaela Alexis. Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing? In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about. #1: Share...
Storytelling in the Age of the Connected Customer
Read the full post >> Dan Martin Matthew Briggs. How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing. Factors such as wavering legislation,...
Perfecting Your Digital Call-To-Action (With Examples!)
Read the full post >> Brooke B. Sellas. Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most...
PODCAST 29: The Customer Success Organization Structure that Creates Alignment & Drives Growth w/ Nick Mehta
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we interview well-known SaaS executive & Gainsight CEO, Nick Mehta. Nick is a two-time entrepreneur, previously having started a SaaS platform called Live Office. Through its acquisition by...