by Content Curated | Jun 20, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly...
by Content Curated | May 8, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build...
