by Content Curated | Nov 21, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Most sales teams hire extroverted talkers. But once they onboarded, reps live and die by their writing, and many find themselves unprepared to compete in the inbox. The average rep spends 20.4% of their time emailing compared to 15.7%...
by Content Curated | Nov 20, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Brian Carroll. No one will ever say “we don’t focus on the customer.” But, most marketers are bad at empathizing with customers. Let me explain: Dr. Johannes Huttula did a study with 480 experienced marketing managers. They asked marketers to...
by Content Curated | Nov 20, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly...
by Content Curated | Nov 19, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the same skills to decipher digital...
by Content Curated | Nov 16, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. When it comes to marketing, times have changed. From advertising to public relations, digital has taken over. Hiring and keeping talent is more difficult and the use of consultants has risen, making capacity planning hard. The growth...
