31 Call-to-Action Examples You Can’t Help But Click
Read the full post >> [email protected] (Brittany Leaning). Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is...
How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)
Read the full post >> Joel.Mesherghi. Posted by Joel.MesherghiThe more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer's best friend. With built-in tag templates, such...
Three Creative Habits to Inspire You and Make You More Productive [Infographic]
Read the full post >> . How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and...
How to Get Marketers to Think Like Salespeople… and Vice Versa
Read the full post >> . Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more...
The Key to Effective Direct Mail Marketing
Read the full post >> . Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost. Read the full article at MarketingProfs To...
The Facebook Messaging Push Is Not About Privacy — It’s About Control {Here’s What it Means to You}
Read the full post >> Jay Baer. Facebook kingpin Mark Zuckerberg recently confirmed via blog post that the company is merging Instagram, WhatsApp, and Facebook Messenger to create a new, interoperable, “privacy-focused” social network. Reaction from the mainstream and...
Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns
Read the full post >> kniemisto. Social media never changes. Well, maybe superficially. It’s hard to imagine today’s Insta kids coding HTML hearts into their Myspace pages and fielding messages from Tom. But one constant has plagued social media since its birth: the...
Having Trouble Connecting With Your Customers? Rethink Your Hiring Practices.
Read the full post >> Katelyn Craine. Picture a room full of salespeople. What do you see? We're guessing people like Jordan Belfort, Gordon Gekko, or Glengarry Glen Ross-types — some typical wolves of Wall Street. Phones are ringing off the hook, and reps are...
Social Media Marketing: The Ultimate Guide
Read the full post >> [email protected] (Kristen Baker). As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and...
How Even Creatives Can Measure Content Marketing ROI
Read the full post >> Michael Brenner. Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers,...
5 Ways to Figure Out What to Sell on Amazon
Read the full post >> Caroline Forsey. With nearly 50% of U.S. internet users starting their product searches on Amazon in 2018 (compared to just 35% who started on Google), it's no wonder you want to sell a product on one of the internet's most profitable sites. To...
10 of the Most (& Least) Successful Brand Extensions to Inspire Your Own
Read the full post >> [email protected] (Clifford Chi). After watching The Edge of Seventeen, a moving coming-of-age film starring Hailee Steinfeld as Nadine Franklin, a witty yet socially hopeless 17-year old girl who struggles to come to grips with her best (and...
5 Forgotten Ways to Improve Your Link-Building Strategy
Read the full post >> Robert Katai. To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips....
How to Improve Your Social Video Content: 10 Tips From the Pros
Read the full post >> Lisa D. Jenkins. Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify Livestream Production Flow...
When Should Marketing Hand Leads to Sales for Closing?
Read the full post >> Guest Author. Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that...
How to Effectively Follow-up After a Conference
Read the full post >> Joan. It’s tempting for salespeople to grossly overestimate how many prospects they meet at a conference will close. And, this should be no surprise. In no other setting are buyers this nice to us! It’s great. It’s amazing. And, It’s almost a...
Beyond Lip Service: Attracting Women in Sales with Policies that [Really] Support Their Success
Read the full post >> Cynthia Barnes. It’s easy to sit in front of a female sales job candidate and tell her that your company is a great place for her to work, but do your workplace policies actually support that rhetoric? Many companies are operating on outdated...
Pinterest Catalogs and Shopping Ads Roll Out to More Businesses
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest Catalogs...
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
Read the full post >> [email protected] (Lindsay Kolowich). "We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet." Sound familiar? Scrambling for social content is nothing new. We...
Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer
Read the full post >> . Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of...
The Technologies That Are Disrupting Digital Marketing [Infographic]
Read the full post >> . Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting, SEO... So which technologies should you be...
How to Keep Your Email Marketing Strategy Relevant to Millennials
Read the full post >> . At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you...
The Ultimate List of Business Name Ideas to Inspire You
Read the full post >> [email protected] (Meredith Hart). A lot of strategy and planning goes into building a business from the ground up. Before your startup is ready to launch, you need to think carefully about your brand and the image you'll present to consumers. To...
4 Ways Everyone Can Champion Women in Tech
Read the full post >> kniemisto. Women’s history month is always an opportunity to learn and grow—for every gender, not just women. It’s important to take time to reflect on how far we’ve come. When I started my first job nearly 20 years ago, I adhered to a dress code...
Total Addressable Market (TAM): What It Is & How You Can Calculate It
Read the full post >> [email protected] (Clifford Chi). In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox...
Why Your Reps Overestimate Sales Forecasts (And How to Prevent it)
Read the full post >> Joe Caprio. “The reps are forecasting $1,000,000 this month,” I told my CEO back when I worked at InsightSquared. “Well, what are YOU forecasting?” He asked me. Now that I’m a seasoned sales leader, I understand the difference between the two....
The Plain-English Guide to Meta Tags & SEO
Read the full post >> Caroline Forsey. In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. To read the full post go to Hubspot. We've shared this because we think it may be helpful to...
7 Steps to Getting Brand Trust Right
Read the full post >> Aaron Agius. There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it. Continue reading →...
How to Become a Powerful Influencer: The Nathan Latka Story
Read the full post >> Michael Stelzner. Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former...
How to Use Domain Authority for SEO – Whiteboard Friday
Read the full post >> Cyrus-Shepard. Posted by Cyrus-ShepardDomain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus...