3 Easy Ways You Can Speed Up a Video
Read the full post >> [email protected] (Clifford Chi). Transitions are arguably the most important element of any piece of creative work. Whether it’s an article or video, engaging someone throughout its entirety requires you to elegantly weave your individual ideas...
How to Make Your Writing More Powerful
Read the full post >> Ann Gynn. Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises. Continue reading → The...
How to Become Iconic: Succeeding by Standing Apart
Read the full post >> Michael Stelzner. Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional...
4 Ways to Improve Your Data Hygiene – Whiteboard Friday
Read the full post >> DiTomaso. Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the...
Your Giant Email Marketing Statistics Guide [Infographic]
Read the full post >> . Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related...
Marketers Beware: #BadStockPhotosOfMyJob
Read the full post >> . A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid...
Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts
Read the full post >> . Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company Wins.' Read the full article at MarketingProfs To...
5 Reasons to Embrace Email Unsubscribes
Read the full post >> Anthony Helmstetter. Brace yourself: email unsubscribes are not necessarily bad. That may seem counter-intuitive. After all, isn’t list size one of the key metrics we’re supposed to report up to senior management? Aren’t we always looking for...
How to Create an Impact with Personalized Marketing and Sales Messaging
Read the full post >> Meaghan. Corporate Visions, Inc. and Vengreso present Getting Personal About Personalization, a webinar that examines how to create personalized marketing and sales messaging that drives action. The post How to Create an Impact with Personalized...
The 20 Biggest Winners on Google Search Last Year
Read the full post >> . YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics. Read the full article at MarketingProfs To read the full post go to MarketingProfs ....
5 Reasons to Embrace Email Unsubscribes
Read the full post >> Anthony Helmstetter. Brace yourself: email unsubscribes are not necessarily bad. That may seem counter-intuitive. After all, isn’t list size one of the key metrics we’re supposed to report up to senior management? Aren’t we always looking for...
5 Ways Your Boss Wants You to Improve This Year
Read the full post >> Monique Serbu. It’s a tradition to set New Year’s resolutions, and for many people, these goals involve improving things in their personal lives, like health and wealth. Consider how much time you spend on your career, however, and you’ll see it...
CRM Database, Explained in 400 Words or Less
Read the full post >> [email protected] (Meredith Hart). How do you manage your contacts and deals? If you're manually keeping track of them with spreadsheets and documents, you're likely in need of some automation and organization. Manual data entry can result in...
7 of the Best A/B Testing Tools for 2019
Read the full post >> [email protected] (Clifford Chi). In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results. To...
The Ultimate Guide to Relationship Marketing
Read the full post >> Caroline Forsey. There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. To read the full post...
5 Benefits of AI for Digital Marketers
Read the full post >> Michael Brenner. We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering...
What You Need to Know About Native Advertising
Read the full post >> Dennis Shiao. Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns....
Getting The Message Out Quickly, The Journey, Season 2 Episode 21
Read the full post >> Michael Stelzner. Got an important message you need to get out there quickly? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode...
A guide to setting up your very own search intent projects
Read the full post >> TheMozTeam. Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level,...
Is This the Best Brand Partnership Ever?
Read the full post >> Jay Baer. Brand partnerships are seemingly everywhere and in this social media age, it’s easier than ever for brands to interact. Sometimes it’s less of a partnership than an unplanned Twitter beef, like this takedown of Oreo by movie theatre...
How Marketers Can Reach Peak Personalization in 2019
Read the full post >> kniemisto. “Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an...
Why Every Marketing Department Should Be Its Own Agency
Read the full post >> Bernie Borges. The moder marketing department wears many hats - Taylor Ryan says marketing professionals today need to be like Swiss Army Knives. Listen to find out why. The post Why Every Marketing Department Should Be Its Own Agency appeared...
10 B2B Lead Generation Strategies for 2019
Read the full post >> [email protected]. The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation...
What’s Authentic Leadership, & How Do You Practice It
Read the full post >> Caroline Forsey. Whether you've recently been promoted to a leadership position, or you've been leading your team for years, it can often seem tricky to discern what being a "good" leader actually means. To read the full post go to Hubspot....
The Opportunity Cost Formula That’ll Help You Make Optimal Marketing Decisions
Read the full post >> [email protected] (Clifford Chi). As humans, we hate loss. In fact, losing something emotionally impacts us more than gaining something of the same value. We can get so loss-averse that we’ll take risks just to avoid a loss, like how we sometimes...
Do Agencies Practice the Content Marketing They Preach? [New Research]
Read the full post >> Cathy McPhillips. Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Do Agencies Practice the...
How to Create LinkedIn Objective-Based Ads
Read the full post >> Julia Flaherty. Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New...
4 Best Time Management Tips for Busy Entrepreneurs
Read the full post >> Hilary Bird. Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure...
How Will DiscoverOrg’s Acquisition of ZoomInfo Affect Sellers?
Read the full post >> Andrew Oddo. A few months ago we wrote about Zoominfo’s acquisition of Datanyze in an effort to strengthen its sales intelligence engine. Well, along comes another fish to swallow the first two! DiscoverOrg, a best-in-class B2B contact database...
People Ask Their Most Pressing SEO Questions — Our Experts Answer
Read the full post >> TheMozTeam. Posted by TheMozTeamWe teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts,...