The Basics of Building an Intent-based Keyword List
Read the full post >> TheMozTeam. Posted by TheMozTeamThis week, we're taking a deep into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent...
Best Ways to Use Data in Making Decisions
Read the full post >> Alexander Maasik. Bootstrapping a startup means making decisions on the fly from your gut, but there's a point where a company has to use data has to drive its calls. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles....
How to Build Backlinks in Less Than 1 Hour
Read the full post >> Neil Patel. I have a question for you… How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and...
How to Run a Structured Interview (Questions Included)
Read the full post >> Caroline Forsey. Imagine this -- a hiring manager is choosing between two candidates of similar expertise, so she invites them both into the office for an in-person interview. However, she's given power to choose which questions she asks each...
51 YouTube Stats Every Video Marketer Should Know in 2019
Read the full post >> [email protected] (Clifford Chi). In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!” To read the full post go to Hubspot....
How to Leverage Content Marketing Automation in 2019
Read the full post >> Tom Salvat. As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website,...
How to Launch Your Employee Activation Program in 8 Steps
Read the full post >> Michael Brenner. “Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement...
How Branding Enables More Social Selling Conversations
Read the full post >> David. Sales and Marketing leaders should be in lockstep on professional profile branding. You want to make the right impression when buyers are checking out your sales reps online. The post How Branding Enables More Social Selling Conversations...
Here’s What We Learned From 50 of the Most Popular Blogs
Read the full post >> Dave Brown. Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans. Continue reading → The post Here’s...
A 7-Step Process to Make Marketing Videos That Work
Read the full post >> Owen Video. Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your...
Everything You Need to Know About the Principles and Types of Design
Read the full post >> [email protected] (Allie Decker). Furniture. Clothing. Software. Posters. Maps. Experience. Buildings. Websites. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link...
Do Businesses Really Use Google My Business Posts? A Case Study
Read the full post >> Ben_Fisher. Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one...
The Real Reason You’re Having Trouble Hiring Women in Sales (and What you can do About it Now)
Read the full post >> Cynthia Barnes. Here’s a quick reality check: the competition to hire women in sales is stiff and becoming stiffer. According to a study by PwC, nearly 80 percent of Fortune 500 companies have established rigorous initiatives to increase the...
PODCAST 44: From Sales Engineer at Salesforce to building a $100M company w/ Travis Bryant
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we talk to Travis Bryant, Entrepreneur in Residence at Redpoint Ventures and former global head of Sales at Optimizely. Travis began his career designing web portals for car dealerships before...
How to Identify and Tackle Keyword Cannibalisation in 2019
Read the full post >> SamuelMangialavori. Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the...
How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads
Read the full post >> . If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at how to gather intel in three areas to help you...
Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle
Read the full post >> . Customer lifecycle assessment is all about steady improvement--identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give...
16 Planning Tips for Tradeshow Success [Infographic]
Read the full post >> . Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success. Read the full article at MarketingProfs To...
How Important Are Online Reviews for Local Businesses?
Read the full post >> . Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal. Read the full article at MarketingProfs To read the full post go to...
[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics
Read the full post >> kniemisto. Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the...
27 Quotes About Design to Get Your Creativity Flowing
Read the full post >> Caroline Forsey. Inspiration can often seem illusive and out-of-reach when you need it most. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut...
8 Content Marketing Lessons from Google’s Customer Intent Study
Read the full post >> Michael Brenner. Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace...
7 of the Most Creative Interactive Videos We’ve Ever Seen
Read the full post >> [email protected] (Clifford Chi). Choose your own adventure stories aren’t just limited to the form of books anymore. In December 2018, Netflix’s Black Mirror released Bandersnatch, an interactive film about a young programmer named Stefan who...
8 Tips (and a Few Tools) for Getting S**T Done
Read the full post >> Kim Moutsos. Where do they find the time? Paragons of productivity in content marketing share their secrets to help you tackle that seemingly endless list of tasks. Take a moment (and a breath) to peek over their productive shoulders. Continue...
5 Things That Will Boost a Lackluster Content Marketing Strategy
Read the full post >> Tiffany Delmore. When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent...
Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape
Read the full post >> KameronJenkins. Posted by KameronJenkinsWhen your target is constantly moving, how can you keep your clients informed and happy?Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even...
YouTube Growth: Audience and Subscriber Numbers Are Rising
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube audience and...
How to Track and Drive Productivity for Remote Sales and Customer Service Reps in 2019
Read the full post >> Jeremy Boudinet. The remote sales force and customer service team is officially here. The last decade has seen a staggering rise in remote work. Per Gallup, the size of the remote workforce has nearly doubled in the last few years. A whopping 43...
6 Digital Transformation Trends for 2019
Read the full post >> Brian Solis. Digital transformation is not a buzzword. I repeat. Digital transformation is not a buzzword. Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has...
How to Measure Event Marketing Performance and ROI
Read the full post >> kniemisto. Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event...