Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiating Deals
Read the full post >> Joan. What do you do if your sales tech is more of a wall between rep and prospect than a bridge? And how can reps combine useful technology and neurolinguistics to win more deals? In this webinar, we review 3 easy ways to establish instant...
Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should and New Book
Read the full post >> Brian Carroll. Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect...
5 Statistics to Guide Your Marketing Resource Decisions in 2019
Read the full post >> Todd Lebo. Resource decisions are some of the most important and difficult decisions that a marketing leader must make. Do I have the right people doing the right things? Should I use in-house resources, external resources, a combination of the...
How Investing In CRM Data Quality Increases User Adoption and Trust Across The Business
Read the full post >> [email protected] (Ashley Sierant). Data is one of the primary drivers of business strategy and projection, however, many decision makers don't fully understand how inaccurate data collection and poor data maintenance can negatively...
How to Fix the B2B Data Meltdown
Read the full post >> brunser. B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing...
Don’t Block the Exit [The Customer Code Series]
Read the full post >> [email protected] (Dharmesh Shah). This post is part 10 of 11 in a series on the HubSpot Customer Code. If you want to see an otherwise calm and collected person switch to blind rage, ask them about a time they tried to cancel a service. Ask me...
The Impact Of One Word In Customer Conversations
Read the full post >> Bernie Borges. Erik Peterson shares how one simple change in wording can make your customer conversations more effective, leading to more conversions. The post The Impact Of One Word In Customer Conversations appeared first on Vengreso. To read...
Micro Conversions: What They Are, Why They Matter & How to Track Them
Read the full post >> Caroline Forsey. As marketers, we all know what macro conversions are -- simply put, a macro-conversion is the primary goal of your site. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance...
The Psychology Behind Viral Marketing Videos
Read the full post >> [email protected] (Clifford Chi). In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to -- their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The...
Leveraging Happy Customers To Promote Your Brand
Read the full post >> Angela Hausman. If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays,...
How to Use Facebook Premiere: What Marketers Need to Know
Read the full post >> Fatmir Hyseni. Do you want more views for your Facebook videos? Wondering how Facebook Premiere can help? In this article, you’ll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers. What Is...
The Secret to Building Strong Sales Teams
Read the full post >> David Weiner. In sales, you only go as far as your team will take you. This makes sales hiring one of the most critical pieces of building a high-performing revenue machine. So, how do you think about what kind of sales team you want to build?...
This Suggestive Super Bowl Commercial Takes ‘Food Porn’ to a New Level
Read the full post >> Entrepreneur Staff. With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've...
7 Tips for Making the Switch From Just Marketing to Cannabis Marketer
Read the full post >> Rosie Mattio. There's a big demand in the cannabis industry for marketers who can make the adjustment. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be helpful to the...
B2B Local Search Marketing: A Guide to Hidden Opportunity
Read the full post >> MiriamEllis. Posted by MiriamEllis Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding...
The Ultimate SEO Tool: Ubersuggest 3.0
Read the full post >> Neil Patel. In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas...
9 Best Practices for Optimizing Your Calls to Action
Read the full post >> Michael Brenner. Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads...
HubSpot’s Guide to Becoming a Better Writer
Read the full post >> [email protected] (Allie Decker). When I was nine, I wrote a short story for my avid reader base … a.k.a. my mom and dad and dog, Maggie. It was about roller coasters and featured my best friend Abby, but that’s about all I remember from my...
What Is Twitter and How Does It Work?
Read the full post >> Caroline Forsey. Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily. To read the full post go to...
How to Tell a Compelling Brand Story [Guide + Examples]
Read the full post >> [email protected] (Clifford Chi). Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “intelligence”....
How to Share Documents in Your LinkedIn Posts: Marketing Tips
Read the full post >> Michaela Alexis. Want more visibility for your documents? Wondering how to better showcase your content in the LinkedIn feed? In this article, you’ll learn how to add clickable downloads, slideshows, and PDFs to your organic LinkedIn posts. What...
How to Track the Elusive B2B Influencer
Read the full post >> Guest Author. A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many...
PODCAST 42: How Sales Managers Should Build Their Career Path w/ Jamie Scarborough
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we talk to Jamie Scarborough, Co-Founder of the Sales Talent Agency, one of the largest sales recruitment firms in North America. Jamie’s team worked with over 18,000 sales professionals in...
21 Great Examples of PowerPoint Presentation Design [+ Templates]
Read the full post >> [email protected] (Carly Stec). We can all agree there's more than one way of doing something. For example, some people default to the "loop, swoop, and pull" method when they tie their shoes, while others swear by the "bunny ears"...
Rewriting the Beginner’s Guide to SEO, Chapter 6: Link Building & Establishing Authority
Read the full post >> BritneyMuller. Posted by BritneyMullerIn Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline,...
How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords
Read the full post >> . If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find...
15 Ways to Tap the Power of Collaborative Content
Read the full post >> . Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to...
13 Psychological Pricing Hacks to Increase Sales [Infographic]
Read the full post >> . Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers’ brains into buying machines. Well, almost. Here's how to...
Groundhogs, Coffee, and Oktoberfest: Top-Performing Unconventional Email Themes
Read the full post >> . Which unconventional email themes--campaigns revolving around things like nontraditional holidays and special events--performed best for marketers in 2018? Read the full article at MarketingProfs To read the full post go to MarketingProfs ....
What’s the Mesh and Why It Matters for Marketers
Read the full post >> brunser. “I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day...