How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team
Read the full post >> Joan. The post How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If...
Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve
Read the full post >> Ryan Myers. Summary: You may have heard of persona-based emails, but are you using the technique for all it’s worth? Make sure you know your audience members and send them the type of content that will keep them coming back. At least 69 percent...
Why Social Media and Word of Mouth Are Not the Same Thing
Read the full post >> Jay Baer. In our social media-dominated world, most people have the impression that word of mouth has transitioned from in-person conversations to retweets and direct messages. They believe that social media IS word of mouth. Not true. Social...
Tapping into the Ever-Evolving Human Brand with Controversy
Read the full post >> kniemisto. By now, you’ve seen the recent Nike ad—and the multitude of derivative pieces that followed. And we all have our opinions on it. Now that the dust has settled, those that burned their Nike trainers are left with a rage-hangover and the...
Agency Referrals: A Value-First Approach for New Business w/ Jim Morrison
Read the full post >> . Jim Morrison is the President and Founder of Morrison Insurance Services in Carlsbad, CA. After 29 years in the Employee Benefits industry, Jim has honed how he works with referral partners in order to grow his agency year after year. Appearing...
How Content Marketing Can Fuel Your Thought Leadership Program
Read the full post >> Michael Brenner. Explore why thought leadership is vital and how it’s supported by a content marketing program When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are...
The Ultimate List of HR Interview Questions
Read the full post >> Caroline Forsey. As a job seeker, you can often expect to speak with an HR professional before moving onto interviews with employees within the department for which you're applying. To read the full post go to Hubspot. We've shared this because...
Unriddled: Messenger’s New Look, Apple’s Latest Products, and More Tech News You Need
Read the full post >> Amanda Zantal-Wiener. "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. To read the full post go to...
How to Combine Facebook Ads and Email Marketing for Better Conversions
Read the full post >> Rand Owens. Do you want an effective way to get more leads? Wondering how to nurture leads into becoming customers? In this article, you’ll discover how to use Facebook ads with email marketing to improve your conversions. Why Your Business Needs...
Everything You Need to Know About Using the Waterfall Methodology
Read the full post >> [email protected] (Clifford Chi). Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success -- and which didn’t -- they could...
Working LinkedIn Connections to Crush Sales Goals at Conversica
Read the full post >> Meaghan. Conversica Sales Manager Charles Tannous shares the tips he learned during Vengreso’s digital selling training about getting more LinkedIn Connections and crushing sales goals in his testimonial. The post Working LinkedIn Connections to...
8 Effective Ways to Drive Ecommerce Lead Generation
Read the full post >> Johanna Rivard. The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020....
Sales Hacker’s 35 Most Influential Women in Sales
Read the full post >> Max Altschuler. Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step...
PODCAST 31: How a World Series of Poker Winner Uses ‘Bets’ in Decision Making to Improve Outcomes w/ Annie Duke
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we are delighted to speak with world-famous author and teacher, Annie Duke. Annie is a former World Series of Poker winner and has written an incredible book detailing how thinking in bets can...
3 Statistics on How Millennials Are Choosing Restaurants
Read the full post >> Daniel Lemin. If you’re under the age of 35 and have eaten in a restaurant lately, chances are you asked a specific group for help to make your choice. Choosing where to eat isn’t easy for anyone, regardless of generation or geography. And,...
Transform Your Customer Journey and Accelerate Growth
Read the full post >> Brian Carroll. Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer...
The 34 Marketing Principles I Live By
Read the full post >> Neil Patel. Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really...
Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy
Read the full post >> kniemisto. Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it...
How to Make Customers Look Forward to Your Email
Read the full post >> Michael Brenner. 80% of retail professionals say email marketing is their greatest driver of customer retention, and customers who purchase through emails spend 138% more than those who don’t receive them. Getting your emails right is one of the...
25% of People Think All Searches Will Be Done by Voice in the Next 5 Years
Read the full post >> Amanda Zantal-Wiener. Watch any commercial break in full, it seems, and you're almost guaranteed to see an ad for some sort of voice assistant device. To read the full post go to Hubspot. We've shared this because we think it may be helpful to...
The Last Guide to Google Data Studio You’ll Ever Need
Read the full post >> [email protected] (Clifford Chi). As a marketer, data is your lifeblood. To gain support for your new idea or prove the value of your most recent campaign, you need data backing it up. But, for many people working in a primarily creative role,...
Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?
Read the full post >> Chris Eifert. We’re all bought in on content marketing. Right? Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. Eighty-eight percent of B2B marketers in North...
In a Land of Automated Milk and Honey, Marketers Are Presented With an Opportunity
Read the full post >> Amanda Zantal-Wiener. If I remember correctly, I was about 12 years old when I met my first robot. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't...
Manipulation in Marketing: How It’s Used, and How to Use It Ethically
Read the full post >> Scott Oldford. Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this...
Seven Ways to Catapult Conversion for Mobile
Read the full post >> . Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this...
Five Email Deliverability Myths Debunked
Read the full post >> . Increasing email engagement is marketers' top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email deliverability. Read the full article at MarketingProfs To...
How to Put the ‘Function’ in Cross-Functional Teams [Infographic]
Read the full post >> . Cross-functional teams help a business run more effectively, but it's easy for cross-function to become disfunction. Here are traps to avoid and tips to follow to help your teams work well together. Read the full article at MarketingProfs To...
B2B Email Newsletters: Format, Length, and Frequency Trends
Read the full post >> . What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they? Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've...
How to Know If It’s Time to Switch Your Engagement Platform
Read the full post >> kniemisto. Writing this article has me thinking of Goldilocks and the Three Bears. You’ve got Goldilocks looking for the right home to crash. Ultimately, she has to make a critical life decision between the temperature quality of hot, cold, and...
What 4 of HubSpot’s Recruiters, Hiring Managers, & Executives Say About Being a “Jack of All Trades”
Read the full post >> [email protected] (Clifford Chi). When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally...