by Content Curated | Mar 23, 2019 | Agency Leverage Exclusive, Benefits Influencer Podcast, Highlighted, Interviews, Podcasts
In a recent episode of Benefits Influencer, hosted by Dennis Carlson, employee benefits industry leader Eric Silverman, shared his insights into the voluntary benefits market. Check out these three key takeaways from their conversation. Stop calling them voluntary....
by Dennis Carlson | Mar 23, 2018 | Account Based Marketing, Highlighted, Insurance Agency Marketing, Interviews, Podcasts, SEO, Uncategorized
Revenue Summit and B2B Growth Earlier this month I had the opportunity to be a guest on one of my favorite podcasts, the B2B Growth Show. While attending the Sales Hacker Revenue Summit in San Francisco I connected with the host of B2B Growth, James Carbary. We...
by Dennis Carlson | Mar 22, 2018 | B2B Marketing, Highlighted, Insurance Agency Marketing, Insurance Marketing
Does Inbound Marketing work for Insurance Agencies? We talk to insurance agencies every day about how to get started with digital marketing. While we do employ many inbound marketing strategies in our process, we rarely discuss the benefits of inbound marketing...
by Dennis Carlson | Feb 15, 2018 | B2B Marketing, Highlighted, Insurance Agency Marketing, Insurance Marketing
B2B People are People Too We talk a lot about the difference between B2B marketing and B2C marketing, but the reality is there are plenty of similarities. Let’s start with an obvious one, in both cases, you’re marketing to humans. While we’re not...
by Dennis Carlson | Feb 13, 2018 | Agency Leverage Exclusive, Highlighted, Social Media
How Insurance Agents Can Use LinkedIn As you are likely aware, LinkedIn is a professional version of Facebook. The main difference is that LinkedIn is designed to bring businesses and professionals together within a forum that is conducive to building positive working...
by Dennis Carlson | Feb 12, 2018 | Content Marketing, Curated, Email Marketing, Highlighted, Insurance Agency Marketing, Insurance Marketing
Email marketing is far and away the most cost-effective channel for insurance agents to reach potential clients. In fact, recent studies highlight how email marketing can generate 4400% ROI and $44 for every $1 spent. This post, from the B2B Marketing blog, provides...
