5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way
Read the full post >> Michael Brenner. Unless you have been living under a rock, you have heard all the talk about Marie Kondo and her TV show “Tidying Up” on Netflix. Each episode of the show introduces us to someone who has a lot of clutter in their home. Marie...
Branded Content, Native Ads, or Content Marketing?
Read the full post >> Robert Rose. Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Let the learning begin. Continue reading → The...
How to Recruit Paid Social Influencers
Read the full post >> Corinna Keefe. Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right...
How to Use Behavioral Data for Triggered B2B Emails
Read the full post >> Guest Author. Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single...
The Complete Guide to Effective Sales Voicemail (Plus Scripts and Example Recordings)
Read the full post >> Lauren Bailey. My friend Tom at Bottomline Technologies was running a sales team making thousands of phone calls a week. Despite all their best efforts, his sales reps were only connecting with prospects 3% of the time. The other 97% of the time,...
March 1st Google Update: The Mysterious Case of the 19-Result SERPs
Read the full post >> Dr-Pete. Posted by Dr-PeteLate last week (Feb 28 - Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was...
3 No-Cost Marketing Tactics You Can Use Right Now to Bring in More Sales
Read the full post >> Kimanzi Constable. It's doesn't matter how good your product is if nobody has heard about it. To read the full post go to Entrepreneur: Latest Content Marketing Articles. We've shared this because we think it may be helpful to the insurance...
Neuroscience and Marketing Storytelling: Context Is Everything [Video]
Read the full post >> . In this video, a neuroscientist explains how the brain responds to the various elements of storytelling: At various points in a story, the brain actually releases powerful hormones. The upshot: as a marketer, you can effectively engage your...
Five Real Content Strategies to Earn Brand Attachment
Read the full post >> . The path to brand attachment--one level up from brand loyalty--is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps. Read the full article at MarketingProfs To read the...
Effective Measurement of ABM Depends on These Four Steps
Read the full post >> . Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical foundational components are in place. Here they are, along with how to set them up. Read the full article at MarketingProfs To read the...
B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends
Read the full post >> . Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spiceworks. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've...
Social Causes That Gen Z Cares About—and Why You Should Care, Too
Read the full post >> kniemisto. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents...
7 of the Best AI Chatbots for 2019
Read the full post >> [email protected] (Clifford Chi). Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products. To read the...
6 Creative Ways to Recycle Your Content
Read the full post >> Michael Brenner. Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve...
18 Quotes About Networking That’ll Help You Connect With People
Read the full post >> Caroline Forsey. Science has shown the most successful people are often also those who rely heavily on the power of networking. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community....
The 19 Best Content Marketing Tools in 2019
Read the full post >> [email protected] (Alex Birkett). While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. To read the full...
7 Facebook Messenger Marketing Tips From the Pros
Read the full post >> Lisa D. Jenkins. Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience? In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger...
How Professional Service Firms Grow Through Content Marketing
Read the full post >> Tom Salvat. As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or...
Facebook Showcase Video Ads
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase...
Sales Engagement Book Available for Pre-Order!
Read the full post >> Max Altschuler. Big news today: my colleagues at Outreach and I wrote a book (yes, a physical book), and it’s now available for pre-order! Sales Engagement: How the World’s Fastest Growing Companies are Modernizing Sales Through Humanization at...
Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO
Read the full post >> BritneyMuller. Posted by BritneyMullerIt's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if...
Meet 4 Female CMOs Paving The Way For The Future of Marketing
Read the full post >> Alp Mimaroglu. The modern CMO must be both right- and left-brained. It’s not enough to be creative — you have to be analytical, too. Man or woman—it doesn’t matter: the CMO of the digital world has to be good at everything. Ground-breaking...
The Definition of Going Rate Pricing in Under 200 Words
Read the full post >> [email protected] (Meredith Hart). One of the biggest challenges for companies and entrepreneurs is to determine how to price their product or service. There are many methods to choose from, depending on the industry, business size, and what...
What Is Sales? A Quick Guide
Read the full post >> [email protected] (Meredith Hart). The term, "sales", encompasses all activities involved in selling a product or service to a consumer or business. But "sales" means so much more for businesses. To read the full post go to Sales....
Nacho Fries With That? How Taco Bell and Others Make Branded Content We Devour
Read the full post >> Tiffany Delmore. Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be...
Demand Generation and Thought Leadership: Why You Need Both
Read the full post >> kniemisto. Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. But do you actually know what they mean and how they work, or are you using them in a “fake it till you make it” way? We’ve all been...
Unstructured Data Vs. Structured Data: A 3-Minute Rundown
Read the full post >> [email protected] (Clifford Chi). Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must...
The Unexpected Pros & Cons of Sign-On Bonuses
Read the full post >> Caroline Forsey. Negotiating salary with candidates can sometimes be tricky -- particularly if you're extremely excited about a potential candidate, but she's asking for salary well-above the set salary range for the role. To read the full post...
9 Steps to Optimize Images for SEO
Read the full post >> Isaac Justesen. Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue...
7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday
Read the full post >> KameronJenkins. Posted by KameronJenkinsFrom irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to...