How to Choose the Most Appealing Images for Your Email and Content Marketing
Read the full post >> . A single image can have a significant impact on the performance of an email campaign by ensuring that customers receive a compelling and personal experience. Selecting images with maximum appeal requires considering a range of factors. See how...
What Workers Want Most From Employers
Read the full post >> . Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch. Millennials see the issue a little differently. Read the full article at MarketingProfs To read the full post go...
How To Measure Your Content’s Revenue Efficiency
Read the full post >> anguyen. Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today. It’s not easy to do. But with the right approach and technology, you can have confidence in the data, which will help you...
How To Plan Your Blog Content Calendar For The Entire Year
Read the full post >> Michael Brenner. Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as...
15 Inspiring Storytelling Quotes to Help You Move an Audience
Read the full post >> [email protected] (Clifford Chi). There’s an old saying you might have seen floating around the internet that states, “Those who tell the stories rule the world”. To read the full post go to Hubspot. We've shared this because we think it may be...
Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should
Read the full post >> Brian Carroll. Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect...
Four Types of Sales Objections and How to Overcome Them
Read the full post >> Mike Schultz. Objections come in all shapes and sizes and rear their ugly head throughout the sales process. You’ve likely encountered responses like: I like your solution, but I don’t think it’ll work for us I’ve been talking to a few other...
Facebook’s Future: Growth, Stories, and Oversight
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we dig into Facebook’s Q4 2018...
All About Website Page Speed: Issues, Resources, Metrics, and How to Improve
Read the full post >> BritneyMuller. Posted by BritneyMullerPage speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can...
5 Tips for Creating a Powerful and Professional LinkedIn Video
Read the full post >> Meaghan. Listen to LinkedIn Expert Viveka von Rosen share five tips to creating a powerful LinkedIn Video that is shareworthy and you're proud to publish. The post 5 Tips for Creating a Powerful and Professional LinkedIn Video appeared first on...
How AI Will Redefine the Modern Marketing Campaign
Read the full post >> brunser. Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on...
Here’s How to Value a Company [With Examples]
Read the full post >> [email protected] (Dan Tyre). What's your company worth? It's an important question for any entrepreneur, business owner, employee, or potential investor -- for any size company. And like most complex mathematical problems, it depends on a...
5 Link Shorteners to Try Besides Google URL Shortener
Read the full post >> [email protected] (Clifford Chi). Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be...
Facebook Ad Sequences: A Better Way to Acquire Customers
Read the full post >> Michael Stelzner. Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her...
Follow-Up Emails: The Smart Salesperson’s Guide
Read the full post >> Colin Campbell. If you’re getting all the responses you’ll ever need on the 1st email you send to prospects, let me know. You’re a walking, talking miracle worker! If you’re like the rest of the sales world, and need to send several follow-up...
6 Ways Social Listening Can Help Your SEO
Read the full post >> Aleh Barysevich. Gone are the days of SEO being a straightforward process of keyword research, on-page optimization and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO...
Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast]
Read the full post >> . MarketingProfs Director of Marketing Matt Snodgrass shares findings from the 2019 Marketer Happiness Report and offers insights into how you can be happier and more fulfilled as a marketer. This episode features exclusive data from research...
Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content
Read the full post >> . You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video marketing is one of the most effective methods of...
Five Reasons Your Marketing Messages Aren’t Hitting the Spot, and How to Make Sure They Do
Read the full post >> . A lot of marketing directors are constantly tweaking their messaging--because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in...
How Voice Search Can Drive Phone Calls to Your Business [Infographic]
Read the full post >> . As more and more consumers use voice search, they are often following up on those search results via voice as well--by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and...
Super Distracted: What Consumers Do During the Super Bowl [Infographic]
Read the full post >> . Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research from AdColony. Read the full article at MarketingProfs To read the full post go to MarketingProfs ....
The Ultimate Guide to Human Resources
Read the full post >> [email protected] (Kristen Baker). When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. She was professional, incredibly informative, and experienced. She had the answer to...
Absolutely Everything You Need to Know About Paid Time Off (PTO)
Read the full post >> Caroline Forsey. From 1976 to 2000, the average working American took off more than 20 days a year. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't...
How Neuromarketing Could Revolutionize the Marketing Industry
Read the full post >> [email protected] (Clifford Chi). If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points...
10 Steps To Launching A Digital Selling Program, Episode #99
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Digital selling is here to stay. Have you admitted that to yourself yet? Sales organizations around the globe need to jump on the...
Changing the Marketing Team: The Journey: Season 2, Episode 19
Read the full post >> Michael Stelzner. Are you doing too much yourself? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of The Journey explores how...
How to Organize Social Media Marketing Tasks: 3 Tools
Read the full post >> Ann Smarty. Do you need to bring some organization to your social media workflow? Looking for tools to help? In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks....
10 B2B Lead Generation Strategies for 2019
Read the full post >> Johanna Rivard. The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies...
How To Generate Pipeline With a Successfully Proven Coaching Culture – Part 2
Read the full post >> Joan. This webinar will dive into how to run a best-in-class program. We’ll help you refine your coaching methodology by defining the two components needed for its foundation. The post How To Generate Pipeline With a Successfully Proven Coaching...
More Sales Leader’s Resolutions to Keep Your Resolve Going in 2019
Read the full post >> Colin Campbell. Statistically speaking, this is the point in the month when many people give up on their New Year’s resolutions. Then again, most people aren’t salespeople. Whether you’re still going strong on your original New Year’s Resolution...