How to Develop a Social Video Strategy: Tips and Tools
Read the full post >> Lilach Bullock. Need to add more video to your marketing? Wondering how to use video strategically? In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns. #1: Align Video...
Influencer Marketing Trends to Know in 2019
Read the full post >> Mary Jones. Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an...
Uncovering SEO Opportunities via Log Files
Read the full post >> RobinRozhon. Posted by RobinRozhonI use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture. The only tool that can give you a real...
Corporate Bro, We Hardly Knew Ye
Read the full post >> Jade Makana. Some compared it to deleting Jesus from the New Testament. Others claimed it was like deleting Luke Skywalker from Star Wars. Others said it was justified as he was “a total violation of Terms of Service.” Still others said it was...
Word of Mouth Marketing Defined {Proactive and Reactive Versions}
Read the full post >> Jay Baer. According to the Business Dictionary, Word of Mouth Marketing is: Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is...
How Your Email Inbox Actually Prevents Database Decay In 2019
Read the full post >> anguyen. If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain...
Employee Benefits: Lighting the Path w/ Cerrina Jensen
Read the full post >> . Cerrina Jensen is an AVP in the Employee Benefits division at CoreMark Insurance Services in Sacramento, California. In this episode, Cerrina shares how understanding that there is a human on the other side of that benefits enrollment form can...
I Don’t Mind Paying, But I Do Mind Being Played [The Customer Code Series]
Read the full post >> [email protected] (Dharmesh Shah). This post is part 9 of 11 in a series on HubSpot’s Customer Code. Here’s a secret -- I wanted to launch the first version of The Customer Code at INBOUND 2017. I was excited about the idea, and wanted to start...
The 2-Step Process for Answering “What Motivates You?” During Interviews
Read the full post >> [email protected] (Clifford Chi). Out of all the questions a hiring manager might throw your way during an interview, “What motivates you” might be the most crucial one to nail. To read the full post go to Hubspot. We've shared this because we...
The Modern Marketer’s Guide to Content for Sales Enablement
Read the full post >> Bernie Borges. If you are not investing in content for sales enablement, you'll miss more and more opportunities to close deals as time goes on. Learn how to do it right from Viveka von Rosen. The post The Modern Marketer’s Guide to Content for...
Why Not To Focus On Marketing & Sales Alignment In 2019
Read the full post >> Carlos Hidalgo. The page had hardly turned on 2018 when I saw the headline . . . “Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and...
How Google Analytics Attributes Traffic From Facebook
Read the full post >> Chris Mercer. Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results? In this article, you’ll learn how Google tracks traffic and conversions and how to resolve...
How to Improve Your Account Based Marketing Results
Read the full post >> Brian Carroll. B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the...
How to Optimize Your Conversion Funnel, from ToFu to BoFu
Read the full post >> OliviaRoss. Posted by OliviaRossNo matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own...
You Can’t Sell into the Enterprise Overnight
Read the full post >> Donna Donato. My husband Chris wrote an article recently that paints a picture of a salesperson as the curator of the customer’s purchase experience. As a professional buyer who has worked with hundreds of suppliers—from the largest to the...
PODCAST 41: Helping Marketo IPO and Hyper Scale and Take Those Lessons to the Next Great Company with Bill Binch, CRO of Pendo
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we talk to Bill Binch, Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including...
The Power of No: How This One Little Word Will Change Your Life
Read the full post >> Neil Patel. When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in...
The Best Programming Languages to Learn, According to HubSpot Software Engineers
Read the full post >> [email protected] (Clifford Chi). When Liam Harwood, a Software Engineer at HubSpot, was in elementary school, he loved playing video games. But unlike most kids his age, he also created them. As a 10 year-old, Liam would spend hours hunkered over...
3 Habits to Boost Creativity & Become a More Prolific Marketer
Read the full post >> Caroline Forsey. Maya Angelou once said, "You can't use up creativity. The more you use, the more you have." To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link...
SEO Ranking Factors for 2019
Read the full post >> Michael Brenner. As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of...
How to Turn Fans Into Engaged Superfans
Read the full post >> Marshal Carper. Do you want to improve your fan engagement? Wondering how to turn fans into superfans? In this article, you’ll discover how to encourage your fans to engage with your business in deeper, more meaningful ways. Why Does Fan...
The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes
Read the full post >> Andrea Fryrear. Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep...
13 Businesses With Brilliant Global Marketing Strategies
Read the full post >> [email protected] (Hannah Fleishman). Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any...
Five Email Trends and Best-Practices for 2019
Read the full post >> . A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright--as long as we take advantage of important trends and apply best-practices. Read the full...
28 of the Best Productivity Hacks for 2019 (And Beyond)
Read the full post >> . There are thousands of time-management and productivity tips and systems out there, but it's hard to know what really works. What can you do today that will boost your productivity throughout the year ahead? These 28 proven productivity hacks...
Context Is Everything: Transmedia vs. Integrated Campaigns [Video]
Read the full post >> . Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too--including transmedia storytelling. Find out about the persuasive...
How Content Intelligence Can Empower Your Business [Infographic]
Read the full post >> . You can produce all the content you want, but if you're not gathering intelligence about that content--such as who is consuming it, when and how it's being consumed, and whether it's making an impact--then what's the point? Here are tips and...
80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]
Read the full post >> . What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with? Read the full article at...
The Ultimate Guide to Startups
Read the full post >> [email protected] (Allie Decker). Welcome. I’m glad you're here. To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this url into...
6 Ideas for Repurposing Blog Content
Read the full post >> Michael Brenner. Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content....