WordPress SEO: The Ultimate Guide
Read the full post >> [email protected] (Kristen Baker). Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to...
12 Steps To Powerful Persuasion In Sales – Part 1, with Rod Hairston Episode #92
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts An increased level of persuasion in sales conversations is something every sales professional could use. My guest on this episode of...
How to Make Your LinkedIn Company Page Stand Out
Read the full post >> Vlad Calus. Want to create a stronger presence for your company on LinkedIn? Wondering how others are using company pages to support their business goals? In this article, you’ll discover how 10 prominent businesses are making the most of...
Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]
Read the full post >> . Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers’ Hearts and Minds.' Read the full article at MarketingProfs To read the full post go...
Five Tips for Retailers to Win at Marketing in a Booming Economy
Read the full post >> . Consumers are in a spending mood, and retailers should be paying attention. By planning ahead, brands can encourage purchases now and also set themselves up for more business in the long run. Read the full article at MarketingProfs To read the...
10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid
Read the full post >> . Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here's how you can set up your ABM program for success and avoid common mistakes. Read the full article at MarketingProfs To...
What Online Shoppers Want–and How You Can Provide It [Infographic]
Read the full post >> . Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences. Read...
How to Use the Right Sales Data to Shorten Your Selling Cycle
Read the full post >> Paul Grant. Like a long and arduous hike that seems to go on and on, a prolonged sales cycle can leave your team feeling drained, exhausted, wondering if they’ll ever reach the summit … and if they do, whether they’ll have the energy to climb the...
How to Get the Most Out of Your SDR Team in 2019: A New Playbook for a New Year
Read the full post >> Joan. The post How to Get the Most Out of Your SDR Team in 2019: A New Playbook for a New Year appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance...
Is Working From Home Better?
Read the full post >> . People who work from home are more likely to be satisfied with their jobs compared with office-only workers but they are also more likely to feel more disconnected from their coworkers, according to recent research from Porch. Read the full...
The Simple Reason Content Is Still Integral to Your Business’s Marketing
Read the full post >> Business Rockstars. With so much published every day, here's why you should keep digital content in your marketing toolbox. To read the full post go to Entrepreneur: Latest Content Marketing Articles. We've shared this because we think it may be...
Want More Deals? Teach Your Sales Reps to Write
Read the full post >> kniemisto. Most sales teams hire extroverted talkers. But once they onboarded, reps live and die by their writing, and many find themselves unprepared to compete in the inbox. The average rep spends 20.4% of their time emailing compared to 15.7%...
The Proven Process for Developing a Go-to-Market Strategy
Read the full post >> Stefan Groschupf. Steps for developing a GTM strategy Identify the buying center and personas Map a value matrix and messaging strategy to each persona Understand your buyer’s journey Pick a sales strategy Generate interest Create content...
5 Ways Startups Can Drive Massive Organic Growth
Read the full post >> [email protected] (Sujan Patel). It can feel like a David and Goliath scenario. To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this...
Unriddled: Free Movies (!) From YouTube, Facebook Makes the Unsend Feature Official, and More Tech News You Need
Read the full post >> Amanda Zantal-Wiener. "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. To read the full post go to...
Recruiters Reveal the 7 Best Fonts for Your Resume in 2019
Read the full post >> Caroline Forsey. Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. To read the full post go to Hubspot. We've shared this because we think it may...
3 Social Media Tools to Jumpstart Your Influencer Marketing
Read the full post >> Ann Smarty. Are you interested in working with influential social media personalities? Not sure where to start? In this article, you’ll find three tools to help you manage influencer relationships and campaigns. #1: Partner With...
When Does Outsourcing Social Media ROI Make Sense?
Read the full post >> Brooke B. Sellas. Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” When companies...
How Insights Into The B2B Lifecycle Can Prevent A Marketing Blind Spot
Read the full post >> Tony Zambito. The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. ...
Announcing the 2018 Local Search Ranking Factors Survey
Read the full post >> Whitespark. Posted by WhitesparkIt has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in...
20 YouTube Tricks, Hacks, and Features You’ll Want to Know About This Year (de-de)
Read the full post >> [email protected] (Lindsay Kolowich). When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot...
Your LinkedIn Company Page Is Getting An Upgrade. Say Hello to the New LinkedIn Page
Read the full post >> Viveka von Rosen. Your LinkedIn Page – formerly your LinkedIn Company Page – will soon have new tools and interactive features to better engage with your audience. The post Your LinkedIn Company Page Is Getting An Upgrade. Say Hello to the New...
Treat Me Like a Person, Not a Persona [The Customer Code Series]
Read the full post >> [email protected] (Dharmesh Shah). Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here. Businesses need customer personas. Personas are a powerful tool to help align...
5 Ways Ecommerce Brands Create Strong Communities
Read the full post >> Rashan Dixon. Consumers have their pick of online retail sites. Make yours irresistible to even the most skeptical of the bunch by forging a tight-knit community of brand supporters. To read the full post go to Entrepreneur: Latest Content...
Why marketers are bad at empathy and what to do about it
Read the full post >> Brian Carroll. No one will ever say “we don’t focus on the customer.” But, most marketers are bad at empathizing with customers. Let me explain: Dr. Johannes Huttula did a study with 480 experienced marketing managers. They asked marketers to...
The 7 Biggest SEO Lessons I Learned from a Google Employee
Read the full post >> Neil Patel. In the past, I broke down the most vital SEO strategy I learned, which came from a Google employee. This time I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of...
5 Trends that Will Define the Future of Marketing Automation
Read the full post >> kniemisto. The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly...
Are Amazon and Lyft Making Online Reviews Too Important?
Read the full post >> Jay Baer. I’m really not sure what I think about this, so I’d love to discuss with you on Facebook, Linkedin, Twitter, or wherever…. As I write this, it’s Thanksgiving Week in the United States, which means millions of people will spend billions...
Is Gamification the Key to Better Video Engagement? [New Data]
Read the full post >> Amanda Zantal-Wiener. In June of this year, Facebook announced that it would add new features to its platform to make video more interactive. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the...
5 Questions Answered on Small Business Marketing Strategy
Read the full post >> Michael Brenner. Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can...