LinkedIn Sales Prospecting Tips for Identifying the Right People
Read the full post >> Meaghan. Sales prospecting on LinkedIn is simple once you establish your target. Find out how to use search and content to improve your sales prospecting. The post LinkedIn Sales Prospecting Tips for Identifying the Right People appeared first on...
LinkedIn Just Relaunched Company Pages. Here’s What You Need To Know.
Read the full post >> [email protected] (Alex Girard). Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to...
YouTube SEO: Top Factors to Invest In – Whiteboard Friday
Read the full post >> randfish. Posted by randfishIf you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this...
Why the New Google My Business App Makes for a Pivotal Marketing Moment
Read the full post >> Amanda Zantal-Wiener. Earlier today, I saw a tweet that impressively captured the space between a proverbial rock and hard place where many marketers and small-to-midsize businesses (SMBs) might find themselves. To read the full post go to...
This Photo-Sharing App Stands By an Authentic Marketing Experience
Read the full post >> Eric Siu. A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be...
13 Common Email Marketing Mistakes to Avoid
Read the full post >> . Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes. Read the full article at MarketingProfs To read the full...
Never Miss a Step in Your Social Media Marketing Schedule [Checklist]
Read the full post >> . When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. This checklist of social media tasks to address on a regular basis will help you set up your social routine--and entire...
Overcoming Isolation to Boost Employee Engagement: ‘Back to Human’ Author Dan Schawbel on Marketing Smarts [Podcast]
Read the full post >> . Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and...
The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found
Read the full post >> . Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender? Read the full article at MarketingProfs To read the full...
What Do Your Customers & Prospects Want from Your Website?
Read the full post >> kniemisto. SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw customers in and keep them coming back for more. You’re competing against a lot of other things vying for your...
Agency Growth Isn’t Just About Your Agency Anymore
Read the full post >> [email protected] (Lauren Hintz). There’s a common misbelief that business growth is only about increasing numbers. It’s a lie that businesses should only focus on increasing the number of email subscribers, qualified leads and revenue. It’s a...
Earn My Attention, Don’t Steal It [The Customer Code Series]
Read the full post >> [email protected] (Dharmesh Shah). Editor's note: This is the second post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here. Your time is precious. So is your customer’s. We know this is true, but we...
A Plain English Guide to the Straight Line Depreciation Method
Read the full post >> [email protected] (Meredith Hart). Large companies, small businesses, and sole proprietorships incur expenses when purchasing equipment, office furniture, or even a coffee machine for the break room. Since these business assets are often used on...
How to Maximize the Exposure of Your Videos: A Strategic Plan
Read the full post >> Desiree Martinez. Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more...
How To Get More Sales Wins By Making Your Buyers C.R.I.N.G.E., with Douglas Vigliotti Episode #91
Read the full post >> Mario Martinez Jr.. We all want more sales wins, and my guest on this episode of #SellingWithSocial is going to break down a simple framework that will help us get them. Doug Vigliotti is a writer, speaker, podcast host, and consultant. He's the...
How to Mine Bitcoin: A Comprehensive Guide
Read the full post >> [email protected] (Clifford Chi). When I first heard the term “Bitcoin mining”, I imagined a 49er dressed in tattered western garb, swinging a pickaxe at a huge data server and yelling “BOYS, I FOUND US SOME BITCOIN!”. To read the full post go to...
Knowing When to Change: The Journey: Season 2, Episode 10
Read the full post >> Michael Stelzner. Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the...
The Role of Marketing in Prototyping: Creating Prototypes with POP
Read the full post >> Angela Hausman. Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is...
How Do People Really Feel About Amazon’s Big Announcement? Here’s What We Found Out.
Read the full post >> Amanda Zantal-Wiener. In September 2017, Amazon released a public request for proposals from cities vying to become the location for its second headquarters -- setting into motion over a year of events that have caused a range of emotions and...
How to Write a Follow-Up Email That Actually Works
Read the full post >> Sujan Patel. In sales, it’s almost never an immediate “yes.” In fact, “92% of salespeople give up after four ‘no’s’, but 80% of prospects say ‘no’ four times before they say ‘yes’.” That’s why failing to follow up on the sales emails you send can...
Why You Should Be Scoring Sales Reps
Read the full post >> Greg Keshian. Sales managers need a way to rank their Sales Development Reps (SDRs) on performance. Having a scoring system in place for SDRs and other sales reps gives clarity to both managers and reps on how they should be prioritizing their...
Why Both Data & Relationships are Essential to Personalized Marketing
Read the full post >> kniemisto. As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced...
The 7 Key Principles of B2B Word of Mouth Marketing
Read the full post >> Jay Baer. The best way to grow any company is for the customers of that company to do the growing for you. Word of mouth is the most effective (and cost-effective) method of customer acquisition and growth. In B2B, word of mouth is exceptionally...
Becoming an Engaged Healthcare Consumer w/ Dr. Josh Luke
Read the full post >> . Dr. Josh Luke is a Futurist who teaches at the University of Southern California and the author of Health-Wealth: Is Healthcare bankrupting your business? 9 Steps to Financial Recovery. We discuss what it means to be an engaged healthcare...
Are PQLs the New MQLs in Sales?
Read the full post >> Stan Massueras. For many years, B2B companies have executed their inbound sales funnel the same way. Much like the word “funnel” suggests, it’s based on the idea that you fill the top with people interested in your product (leads) and then filter...
The Simples Rules About How to Address a Letter
Read the full post >> Caroline Forsey. Nowadays, we communicate primarily through direct message and email, even in the workplace. In this era of fast-paced digital communication, letters often seem unnecessary and even antiquated. To read the full post go to Hubspot....
9 Easy Ways to Convert Webinar Leads into Sales
Read the full post >> [email protected] (Amber Tiffany). A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers. To read the full post go to Hubspot. We've shared...
The Impact Of Buyer Transformation On Marketing 2020
Read the full post >> Tony Zambito. A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement...
Unriddled: Amazon Officially Selects HQ2, an Unsend Feature Coming to Messenger, and More Tech News You Need
Read the full post >> Amanda Zantal-Wiener. "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. To read the full post go to...
The Influential Role of Content in Sales Enablement
Read the full post >> Bernie Borges. On this podcast Tamara Schenk from CSO Insights reveals eye opening research findings that support the business case for providing sales teams relevant content. The post The Influential Role of Content in Sales Enablement appeared...