The Ultimate Guide to Google Sheets
Read the full post >> [email protected] (Christina Perricone). Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress....
7 Ways You Can Use Google Trends to Bolster Your SEO Efforts
Read the full post >> [email protected] (Clifford Chi). If you bought a fidget spinner last year, you could attract and hold people’s attention better than a Livestrong bracelet could in the mid-2000's. But if you bought one today, you’d be a cliche. People would most...
AI and the Marketing Skills Gap
Read the full post >> Michael Brenner. Let’s face it. The marketing skills gap is widening. Not because there aren’t amazingly talented marketers out there but rather because the landscape of marketing technology is shifting that fast. It’s no longer the Grand...
The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels
Read the full post >> MiriamEllis. Posted by MiriamEllisThey say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to...
Four Answers to Your Business Questions About Voice Search
Read the full post >> . These are commonly asked questions (and their answers) about voice search, which is top of mind with marketers and businesses because so many searches are being conducted across Siri, Alexa, Google Home, and Cortana. Read the full article at...
Lead Management for ABM Is Not What You Think It Is: Six Key Differences
Read the full post >> . Your new ABM program will need a new lead management process: The parts may be similar to your current process, but they work differently for ABM. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared...
Why Customers Leave–and How You Can Keep Them [Infographic]
Read the full post >> . One bad brand experience can turn even a loyal customer over to your competitors, so providing stellar service is a must. See how brands can better communicate with customers to encourage retention and loyalty. Read the full article at...
Seven Challenges Plaguing the Modern Workplace [Infographic]
Read the full post >> . What is the state of work in 2018? Are workers at large companies happy with their colleagues, productive at the office, and fulfilled by their jobs? Check out the findings of this Workfront study. Read the full article at MarketingProfs To...
Why Offline Word of Mouth is More Persuasive than Online Word of Mouth
Read the full post >> Jay Baer. The number of the day today is 41. 41 is the name of a great Dave Matthews Band song. It is the atomic number of niobium. The longest and last symphony written by Mozart is Symphony No 41. And it’s the Guinness World Record for the...
3 Ways to Achieve ABM Success Based on Research
Read the full post >> kniemisto. In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects...
How to Create a Voice and Tone Brand Guide in 7 Steps
Read the full post >> Michael Brenner. Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say,...
How to Adapt Your Communication Style to Every Type of Colleague
Read the full post >> [email protected] (Clifford Chi). Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they...
How to Use Custom Facebook Frames for Facebook Dynamic Ads
Read the full post >> Renata Ekine. Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads? In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns. Why Customize...
Flat Design: Everything You Need to Know in 5 Minutes (+ Examples)
Read the full post >> Caroline Forsey. Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance...
9 Keys To Building A Truly Data-Led Organization
Read the full post >> Jake Sapirstein. Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. It’s a good sound bite, in large...
How to Get More Keyword Metrics for Your Target Keywords
Read the full post >> Bill.Sebald. Posted by Bill.SebaldIf you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable,...
How to Use Digital Engagement on LinkedIn To Sell And Hire, with Jenn Walsh, Episode #67
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Digital engagement is one of those things we all know we need to be doing, but that we don’t always dedicate time to. But if we can get...
What Does ZoomInfo’s Acquisition of Datanyze Signal to the Sales Industry?
Read the full post >> Andrew Oddo. A couple weeks ago Zoominfo, a premiere B2B contact database, acquired Datanyze, a more recent pioneer that arms sales teams with technographics about their leads. The sales world is abuzz about these two joining forces! Both have...
“The Robin Hood of Algorithms”: Why LinkedIn’s New Feed Could Be a Game Changer for Marketers
Read the full post >> Amanda Zantal-Wiener. LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share. To read the full post go to Hubspot. We've shared this because we think it may...
Why We Abandoned Facebook Video
Read the full post >> Michael Stelzner. Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy. Here’s the video I released on...
Facebook Wants You to Think False News Efforts Are Working, But 52% of People Aren’t So Sure
Read the full post >> Amanda Zantal-Wiener. Facebook today announced that three independent studies have found that the company's efforts to fight the spread of false news on its site might be working. To read the full post go to Hubspot. We've shared this because we...
9 Best Practices for Influencer Marketing Agreements
Read the full post >> Michael Lasky. Influencer marketing has become one of the most popular ways for marketers and their PR agencies to engage consumers—and also one of the most cost-effective. As marketers continue to invest more in influencers, they expect more in...
Build a Business Around Your Website: How to Set Your Project & Team Up for Success
Read the full post >> kniemisto. The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog...
Accelerate Your Startup’s Growth with the Power of Blitzscaling
Read the full post >> Chris Yeh and Reid Hoffman. One of the most important growth factors that enable a company to blitzscale is distribution. Many people in Silicon Valley like to focus on building products that are, in the famous words of the late Steve Jobs,...
Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms
Read the full post >> [email protected] (Kristen Baker). In 2017, there were 3.7 billion email users across the globe. That number is expected to reach 4.3 billion by 2022. With half of the world’s population on email, and the ability to reach people at any time of...
9 Insanely Successful Real Estate Marketing Ideas from Top Agents
Read the full post >> [email protected] (Meredith Hart). As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found...
A Simple Explanation of Exempt vs. Non-Exempt Employees
Read the full post >> Caroline Forsey. There are two types of employees -- "exempt" and "non-exempt". You might've seen these terms on job postings, or heard them in conversation. To read the full post go to Hubspot. We've shared this because we think...
What is an Early Adopter? A 3-Minute Rundown
Read the full post >> [email protected] (Clifford Chi). In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. Today, that number has exploded to nearly 7,000 companies. And they’re all...
How Artificial Intelligence Is Changing Marketing
Read the full post >> Michael Stelzner. Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media...
Overcoming Blockers: How to Build Your Red Tape Toolkit – Whiteboard Friday
Read the full post >> HeatherPhysioc. Posted by HeatherPhysiocHave you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting...