by Content Curated | Feb 15, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In...
by Content Curated | Feb 13, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. “Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an...
by Content Curated | Feb 11, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the...
by Content Curated | Feb 8, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event...
by Content Curated | Feb 6, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. With the CMO often considered the most precarious position in the C-Suite, marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that...
