What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday
Read the full post >> willcritchlow. Posted by willcritchlowIf you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly...
How Little Changes To Your Sales Message Can Have Incredible Results, with Tim Riesterer, Episode #102
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts It’s amazing but true – in 101 episodes of #SellingWithSocial I’ve published so far, I have not recorded one conversation focused on...
Objection Handling Workshop with Josh Braun
Read the full post >> Joan. Last time Josh Braun joined up with the Sales Hacker community, he shared a framework for making objections feel like water off a duck’s back. This time, we’re taking it up a notch to get to the more advanced stuff, and Josh is sharing even...
The Influence of Voice Search on Featured Snippets
Read the full post >> TheMozTeam. Posted by TheMozTeamThis post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This...
3 Ways to Start Every Sales Meeting the Right Way
Read the full post >> Chris Orlob. There’s something so positive and energizing about kicking off a meeting. It’s the open door every salesperson craves. But that thrill is easily toppled. With one wrong move, you can get off on the wrong foot and put your entire...
When You Shouldn’t Listen to Your Customers (And When You Should) [Infographic]
Read the full post >> . We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. Here are some scenarios of when you should and shouldn't...
How to Create the Perfect Lead Magnet: Three Essential Ingredients
Read the full post >> . Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these 3 essential ingredients. Read the full article at MarketingProfs To read the full post go to...
How Local Businesses Should Be Marketing in 2019
Read the full post >> . It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on...
The Optimal Sales Cadence: Frequency and Duration Benchmarks
Read the full post >> . How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects? Read the full article at MarketingProfs To read the...
What’s the Difference Between Sales and Marketing? A Simple & Easy Primer
Read the full post >> [email protected] (Meredith Hart). What's the difference between sales and marketing? To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and...
The Ultimate Guide to Cybersecurity
Read the full post >> [email protected] (Allie Decker). If I were to ask you to list the most valuable things you own, what would you say? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. To read the...
Everything You Need to Know About Employer Branding
Read the full post >> Caroline Forsey. When a job seeker begins her search, one of the first things she's going to Google is this -- "Top companies to work for in 2019" or, alternatively, "Top companies in X industry." To read the full post go to...
7 of the Best Website Builders for 2019
Read the full post >> [email protected] (Clifford Chi). After strolling out of my Computer Science I final during my freshman year of college, I knew I’d never code anything in my life again. My computer science class was incredibly interesting when we learned about...
How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove
Read the full post >> Mike Murray. Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it. Continue reading → The post How to Use Frequently...
Fresh Content Marketing Ideas for Your B2B Buyer’s Journey
Read the full post >> Mark Schmukler. The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a...
SEO Channel Context: An Analysis of Growth Opportunities
Read the full post >> BrankoK. Posted by BrankoKToo often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget...
How to Breathe New Life Into Your Google Search Results With Rich Snippets
Read the full post >> [email protected] (Diana Urban). Google rich snippets. What the heck are those? They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this...
Make sense of your data with these essential keyword segments
Read the full post >> TheMozTeam. Posted by TheMozTeamThis blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven...
9 Things Terribly Wrong With Sales Today
Read the full post >> Keenan. Sales is suffering from 9 brutal ills: The Bro Culture, Lack of Coaching Too Product-Centric Not enough sales people understand the game/rules of sales Too much reliance on selling tools. Not enough training in the industry/space Too much...
6 Digital Marketing Trends for 2019 and How to Adopt Them
Read the full post >> Ann Smarty. While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach their ideal customer just when that customer needs it. With the constant flux of new...
How Marketers Can Create A Customer Success Tool To Fuel Sales Enablement
Read the full post >> Bernie Borges. On this episode, John Ryan shares how his company created its own customer success index to fule both sales and sales enablement. The post How Marketers Can Create A Customer Success Tool To Fuel Sales Enablement appeared first on...
What the AI-Delivered Buyer’s Journey Will Look Like in 2030
Read the full post >> kniemisto. It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the...
Benefits Advisors & Brokers: Five Years Out w/ Mike Sullivan
Read the full post >> . What does the employee benefits agency of the future look like? Mike Sullivan, as Co-Founder and Chief Growth Officer of One Digital -the largest company focused exclusively on benefits and HR - considers this question. He shares what One...
4 Ways to Build Transparency as a Leader
Read the full post >> Tammy Perkins. Trust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues. A host of factors improve trust in the...
The Ultimate Guide to Amazon Advertising
Read the full post >> [email protected] (Clifford Chi). In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively, while Amazon owned a measly 7%. However, if you dig a little deeper...
Twitter vs. Facebook: Which Platform Should Your Business Be On?
Read the full post >> Caroline Forsey. When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? To read the full post go to Hubspot. We've shared...
How True Employee Engagement Leads to Genuine Employee Advocacy
Read the full post >> Cameron Brain. Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and...
If You Give a Community a Cookie … How to Create a Great Digital Neighborhood
Read the full post >> Monina Wagner. How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading...
How to Improve Customer Segmentation with AI
Read the full post >> Michael Brenner. Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This...
Sneak Peek: See The 26 Sales Hacker Contributors That Will Be at Unleash ‘19
Read the full post >> Colin Campbell. Outreach’s annual sales industry summit, Unleash, has a speaker lineup for 2019 that is absolutely packed with genius-level sales insights. It just so happens that many of the speakers (26 of them, actually) are also some of our...