Want to be Trusted? Here’s a Crash Course in Brand Journalism
Read the full post >> Chris Gillespie. To become a reputable source, your brand journalism can’t be light on ethics and sopping with self-interest that suffocates readers. Here are four ways your team – like real journalists – can build your audience and earn its...
How to Get the Content Marketing Salary You Deserve
Read the full post >> Ann Gynn. Does your salary reflect your content marketing responsibilities and contributions to your employer? The Creative Group’s salary guide can help. And, if a raise is in order, learn how to ask from your fellow content marketers. Continue...
2019 SEO Keywords and Google: What’s in Your Poker Hand?
Read the full post >> Mike Murray. If your organic SEO took a hit last year, expect more of the same unless you take steps to recover from traffic dips. Even if you’re fine now, you might want to reinforce your footing. Here’s what you should be doing. Continue...
What It Means to Get Branded Content Right
Read the full post >> Jodi Harris. Branded content still holds marketing power by immersing audiences in the kinds of experiences they crave. Check out these winning examples, which built rapport with new audiences, expanded creative horizons, and improved bottom...
How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]
Read the full post >> Stephanie Stahl. How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings...
How Templates Lead to the Best LinkedIn Profiles for Sellers
Read the full post >> Meaghan. Templatizing your salespeople’s LinkedIn profiles isn’t a bad thing! Mario Martinez, Jr. and Kurt Shaver explain why the best LinkedIn profiles come from customizable templates. The post How Templates Lead to the Best LinkedIn Profiles...
12 Best Books About Word of Mouth Marketing
Read the full post >> Jay Baer. Word of mouth marketing is the oldest, most cost-efficient, and most effective way to create customers and grow any business. Research from just last week from Marketing Charts shows that word of mouth remains the most likely way that...
Where Marketing Attribution Falls Short—and How to Get it Right
Read the full post >> kniemisto. With the CMO often considered the most precarious position in the C-Suite, marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that...
Modernizing Your Employee Benefits Practice w/ Jenn Walsh
Read the full post >> . In this episode, Jenn Walsh, Founder at GenuineShift tells employee benefits brokers, benefits advisors, practice leaders, and agency owners how to get 'unstuck'. With her background as not only a producing broker herself but also a benefits...
How a Minority of Business Bloggers Outperform the Majority [New Data]
Read the full post >> [email protected] (Barry Feldman). When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how...
5 Reasons to Get Excited About the HubSpot Platform in 2019
Read the full post >> [email protected] (Scott Brinker). This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We believe the world has changed. We see businesses using more kinds of software, not less,...
The Ultimate Guide to Google Shopping in 2019
Read the full post >> [email protected] (Allie Decker). Online shopping — we all do it. Heck, it’s arguably the greatest thing since sliced bread. (Did you know you can shop online for that, too? Crazy.) To read the full post go to Hubspot. We've shared this because...
How The Flesch Reading Ease Test Can Help You Write Clear and Concise Copy
Read the full post >> [email protected] (Clifford Chi). After writing The Old Man and the Sea, Ernest Hemingway famously said his novel was “the best I can write ever for all of my life.” To a certain extent, he was right. The Old Man and the Sea won the Pulitzer Prize...
How to Improve Your Pinterest Reach: 4 Tips
Read the full post >> Brit McGinnis. Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on...
Biggest Challenges to AI Marketing Success
Read the full post >> Michael Brenner. Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and...
Exploring Google’s New Carousel Featured Snippet
Read the full post >> TheMozTeam. Posted by TheMozTeamGoogle let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first...
PODCAST 43: Why Endurance and Tenacity is Important for Sales Success w/ Carson Heady
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we talk to author Carson Heady, whose “Birth of a Salesman” series translates real-life sales issues into a popular fictionalized series of sales books. Carson’s other role is as a leading...
Sales Hacker is Seeking a Full-Time Content Marketing Manager
Read the full post >> Colin Campbell. We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. Apply here! Why You’ll Love it: You’ll learn an incredible amount about...
Moving From Mid-Market to Enterprise {Part 1} – Product and Market Readiness
Read the full post >> Matt Cameron and Misha McPherson. If you have a product that is absolutely crushing it in SMB/mid-market, you may be tempted to dive straight into the Enterprise market. Who could avoid dreaming of those seven-figure deal sizes, 3-year contracts,...
17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
Read the full post >> Neil Patel. Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But...
A New Domain Authority Is Coming Soon: What’s Changing, When, & Why
Read the full post >> rjonesx.. Posted by rjonesx.Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain...
How Using Humans And Chatbots Together Generated 182% More Qualified Leads
Read the full post >> Connor Cirillo. Prospect expectations for businesses have never been higher -- in fact, according to Google, 61% of people now expect brands to deliver personalized experiences. To read the full post go to Hubspot. We've shared this because we...
Guía de marketing móvil para profesionales del marketing [Kit gratuito]
Read the full post >> [email protected] (Diego Santos). Como profesionales del marketing, sabemos que el concepto de «optimización móvil» nos puede llegar a parecer tan solo otro tema de moda. Sumado a esto, el proceso para optimizar el sitio web de tu empresa puede...
How to Create Content Your Customers Will Love To Read
Read the full post >> Michael Brenner. As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how...
An Introduction to Persuasive Advertising vs. Informative Advertising
Read the full post >> [email protected] (Clifford Chi). Out of all the entertaining ads that played during Super Bowl 53, there’s only one commercial that I woke up thinking about the next morning: Pepsi’s “More Than OK”. To read the full post go to Hubspot. We've...
5 Ways B2B Businesses Can Use Online Video
Read the full post >> Mitt Ray. Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix. Why Should My Marketing Include Video...
The 60-Second Trick to Stop Headaches From Computer Screens at Night
Read the full post >> [email protected] (Scott Tousley). If you're anything like me, sometimes I'm working into the wee hours of the night. After dinner, I flip open my laptop and sure enough ... I get blinded by what looks like an industrial flashlight beaming...
How To Setup Metrics to Optimize Your Digital PR Team’s Press Coverage
Read the full post >> acarlisle. Posted by acarlisleOver the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our...
Context Is Everything: Consumer Behavior [Video]
Read the full post >> . Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it. Read the full article at MarketingProfs To read the full...
How to Find Your Company’s Most Powerful Thought Leaders–and Your Company ‘Story’
Read the full post >> . B2B customers are demanding education and advice as part of the sales experience. They see through the bright and shiny marketing speak. They want proof. Real thought leadership is that proof. Take these four steps to identify your company's...