How We Help Brands Like You Develop a Content Marketing Strategy
Read the full post >> Michael Brenner. SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content...
Should Your Brand Use Controversial Advertising? 5 Examples to Help You Decide
Read the full post >> [email protected] (Clifford Chi). Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s...
7 Creative Company Profile Examples to Inspire Your Own
Read the full post >> Caroline Forsey. We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a...
How to Use Facebook Automated Rules to Manage Facebook Ads
Read the full post >> Charlie Lawrance. Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently? In this article, you’ll discover how to use Facebook’s automated rules to save time managing Facebook...
What’s It Called? Naming Your B2B Product
Read the full post >> Chris Eifert. Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but...
How to Leverage Your Internal Influencers: Key Findings from Onalytica’s Latest Research
Read the full post >> Jenny Magic. The modern buyer journey is changing and becoming increasingly more social. At the same time, a buyer’s trust in brand messaging is at an all-time low. More than ever, consumers (both B2C and B2B) are seeking out authentic feedback...
Podcasts as a Learning (and Teaching) Medium for Marketing (And More)
Read the full post >> . How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access,...
Five Marketing Tips Worth Stealing From Small-Company Marketers
Read the full post >> . Are there things small-company marketers are doing, in some cases out of necessity, that we should all consider incorporating into our routines? Is their hustle something we could all learn from? Read the full article at MarketingProfs To read...
7 Steps to Building Stronger Sales Relationships with Human-Centric Problem Solving
Read the full post >> Braden Kelley and Adam Radziszewski. Building strong sales relationships is all about trust and demonstrating how the product/solution will make the customer’s life better. But is traditional selling getting you where you want to go? If you’re...
How to Ensure Your Sales Kickoff Is Not A Colossal Waste of Money
Read the full post >> Zach Barney. It’s that time again! That wonderful time of the year where the sales thermometer resets to zero and your sales team pounds the pavement to deliver 150% over last year’s quota! Gather the troops, get them jazzed up and on the phones...
Facebook Group Changes: How the Invited Category Impacts Groups
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube...
Video Prospecting that Actually Works – Even in “Old School” Industries
Read the full post >> Joan. This is you: you put in huge effort to get prospects on the phone. When you do, they hang up. You send clever emails to your prospects, and they get immediately deleted. Your prospects are inundated with cold calls and emails, and don’t...
How to Simplify Sales Prospecting with Your LinkedIn Sales Navigator Preferences
Read the full post >> Meaghan. Watch this video to enhance your sales prospecting with a digital selling tip from Star Robinson, Jr. about the importance of your sales preferences on LinkedIn Sales Navigator. The post How to Simplify Sales Prospecting with Your...
Everything You Need to Know About Micro-Influencer Marketing
Read the full post >> brunser. The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy, and...
The Entrepreneur’s Guide to Venture Capitalists
Read the full post >> Sean Higgins. There's no doubt about it -- startups are expensive. If you're looking to validate a market, prove out a pricing model, or put together the right team, you'll need resources. Time and money are the most common resources for startups...
HTTP Error 403 Forbidden Messages: What They Are & How to Fix Them
Read the full post >> Caroline Forsey. Imagine this -- you've recently created a new website to host your content, and you're excited to see it go live. You can't wait to dive into SEO and begin ranking for keywords, and attract an audience to your brand. To read the...
What the Heck Does HTTP Error 503 (Service Unavailable) Mean & How Can You Fix It?
Read the full post >> [email protected] (Clifford Chi). Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”. To read the...
Google Data Studio: How Marketers Can Build Powerful Dashboards
Read the full post >> Michael Stelzner. Want an easy way to interpret your analytics? Wondering how to create dashboards? To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He’s the founder of...
Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday
Read the full post >> KameronJenkins. Posted by KameronJenkinsCorrectly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week's...
Mapping the Overlap of SERP Feature Suggestions
Read the full post >> TheMozTeam. Posted by TheMozTeamFrom carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you...
6 Strategies for “Magical” Sales and Marketing Alignment
Read the full post >> Meridith Elliott Powell. Last week, I got a marketing email announcing a major promotion (three months free) about a product I had just purchased and paid full price for. When I contacted my Sales rep to ask about the promotion and see if they...
Alexa, Revolutionize My SEO Strategy: How to Capitalize on AI-Assisted Voice Search
Read the full post >> . The rise of smart speakers, smartphones, AI, and voice search is changing the SEO landscape before our eyes. Meanwhile, many marketers and businesses are just now catching up to text-based, traditional SEO. This is your opening--your...
How to Use Augmented Reality to Attract Customers [Animated Infographic]
Read the full post >> . Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy. Read the full article at...
How Customer Participation Builds Trust in the Age of GDPR
Read the full post >> . "Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement....
Do US Consumers Want GDPR-Like Data Protection Rights?
Read the full post >> . Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's General Data Protection Regulation (GDPR), according to recent research from SAS. Read the full...
7 Trends in Hiring Talent for Your Content Marketing Team in 2019
Read the full post >> Kayla Matthews. Are you ready to build and develop your content operations team in 2019? Kapost just released its Content Operations and Strategy Hiring Handbook, which offers statistics about what B2B companies look for when hiring content...
The Quick Guide to Retained Earnings
Read the full post >> [email protected] (Meredith Hart). Once your business begins to earn a profit, you'll need to reinvest some of those earnings. This will help your business grow and gain more profit. Any additional funds that aren't distributed to shareholders...
How to Run an Effective Vetting Process for Candidates in 2019
Read the full post >> Caroline Forsey. According to Glassdoor, the average company in the U.S. spends about $4,000 to hire a new employee, and takes up to 52 days to fill a position. To read the full post go to Hubspot. We've shared this because we think it may be...
Workflow Automation Explained, and 5 of the Best Workflow Automation Software For 2019
Read the full post >> [email protected] (Clifford Chi). Manual data entry might be one of the most tedious and inefficient tasks in the working world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits....
Goodbye Pinterest: The Journey, Season 2, Episode 18
Read the full post >> Michael Stelzner. Is your website traffic converting? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey explores...