Why Not To Focus On Marketing & Sales Alignment In 2019
Read the full post >> Carlos Hidalgo. The page had hardly turned on 2018 when I saw the headline . . . “Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and...
Silent Partners, Explained: What to Know About Finding a Silent Partner for Your Business
Read the full post >> [email protected] (Donald C. Kelly). For small business startups, enlisting the help of a silent business partner may feel like a win-win proposition. The notion of a partner who will contribute money without demanding control likely...
Gross Income Explained in 600 Words or Less
Read the full post >> [email protected] (Meredith Hart). Are you an employee or a business owner? If you're earning money from your job or business, you have an income. In the third quarter of 2018, the median weekly earnings for full-time U.S. workers was $887. To...
The Comprehensive List of Employee Benefits
Read the full post >> Caroline Forsey. Providing employee benefits will help you attract top talent -- a Glassdoor survey found around 60% of people report benefits and perks being among their top considerations before accepting a job. To read the full post go to...
Personal Firewalls Explained and The 5 Best Ones for 2019
Read the full post >> [email protected] (Clifford Chi). According to Microsoft’s 2018 Security Intelligence Report, computer viruses affected 40% of American households in 2017. No two computer viruses are the same, but the worst ones can enable cyber criminals to...
Creating a Customer Community: The Journey, Episode 17, Season 2
Read the full post >> Michael Stelzner. Do your customers love your product? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores...
How to Monitor Your Social Media Mentions: 5 Listening Tools
Read the full post >> Marcus Ho. Need help monitoring your company’s mentions on social media? Looking for tools to simplify the process? In this article, you’ll discover five social media monitoring tools to help you better engage online. #1: Enhance Customer...
The Rise and Fall of the Social Media Influencer
Read the full post >> Angela Hausman. Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and...
How to Implement a National Tracking Strategy
Read the full post >> TheMozTeam. Posted by TheMozTeamGoogle is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing...
5 Real Examples of Advanced Content Promotion Strategies
Read the full post >> bsmarketer. Posted by bsmarketerContent promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast...
The Ultimate Unified Word of Mouth Strategy
Read the full post >> Jay Baer. I think we can agree that: Advertising is more expensive than ever, and in many cases, less effective than ever. This led marketers toward creating content to gain attention, but the subsequent glut has produced an epoch where upwards...
How AI Improves Customer Lifetime Value and Makes It a Primary KPI
Read the full post >> anguyen. Picture John. He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. After 12 months, John will have to renew his contract to keep his licenses active....
How Deep Learning Will Drive The Future of Marketing
Read the full post >> Michael Brenner. Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create...
Recruiter-Approved Answers to “Where Do You See Yourself in 5 Years?”
Read the full post >> Caroline Forsey. When I was job hunting and in the process of interviewing, one of the scariest questions I came across was this one -- "So, Caroline, where do you see yourself in five years?" To read the full post go to Hubspot. We've...
48 C# Interview Questions Any Interview Worth Their Salt Will Ask
Read the full post >> [email protected] (Clifford Chi). With over 7,000 C#.Net programming jobs advertised every month that have an average salary of over $90,000, the demand for this type of developer has exploded. But why is the C#.Net labor market so hot right now?...
How to Improve Your YouTube Video Exposure: 6 Useful Tools
Read the full post >> Aaron Agius. Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform...
A B2B Coloring Book that Generated Leads and Then Some
Read the full post >> Bernie Borges. Every B2B organization needs to generate leads, and the best way to do it is to target the real needs of your target customer. Sean Freidlin shares an amazing way his team did that on this episode. The post A B2B Coloring Book that...
How Mobile is Dominating the Customer Journey (and Why You Should Care)
Read the full post >> Johanna Rivard. It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of...
PODCAST 40. How to Lead a Top Performing Inside Sales Team at a Public Company with Amy Appleyard, SVP of Sales, CarbonBlack
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we talk to Amy Appleyard, the recently appointed SVP of Global Inside Sales at CarbonBlack. Amy walks us through her background from being an SMB entrepreneur to leading large sales teams and...
How Digital Marketing Will Change in 2019
Read the full post >> Neil Patel. Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more...
Forms Aren’t Dead: The State of Email Lead Capture in 2019
Read the full post >> [email protected] (Alex Birkett). Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form, although you can also capture leads through...
How to Use Video Marketing to Tell Your Brand Story
Read the full post >> Michael Brenner. Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action”. Not just any brand stories, though. A brand story must intrigue potential clients to be...
18 Core Company Values That Will Shape Your Culture & Inspire Your Employees
Read the full post >> Caroline Forsey. Consider one of American Express's company values -- "Customer Commitment". Ideally, if you've had a positive experience with one of American Express's customer service reps, you've seen this value displayed first-hand. To...
5 Facebook Ad Mistakes That Could Be Hurting You
Read the full post >> Amy Hayward. Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The...
How to Use Trust Signals to Boost Online Conversions
Read the full post >> Johanna Rivard. Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your...
Sales Bro vs. Sales Pro: Hard Sell or Soft Sell Test
Read the full post >> Colin Campbell. The hard sell vs. soft sell debate is an old one, full of subjective opinions, anecdotes… and not a whole lot of data. So it’s no surprise there are still two, widely divided camps – each thinking their own approach to sales is...
Sales Leadership: Crushing Doubts About Modern Selling
Read the full post >> Meaghan. Not sure what to believe when it comes to sales leadership advice about modern selling? Vengreso’s Kurt Shaver and NASP’s Rod Hairston explore some of the common doubts and questions that may be holding you back. The post Sales...
Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)
Read the full post >> . Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take...
The Worst SEO Mistake You Can Make: Ignoring Content Distribution
Read the full post >> . Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work...
What Do CMOs Predict for 2019? [Infographic]
Read the full post >> . What will 2019 bring for marketers? These predictions from 19 CMOs can help you figure out what to expect in four key areas, from creating better customer experiences to keeping marketing data secure. See how they can help you plan for a...