Anchor Text: The Short & Sweet Guide
Read the full post >> [email protected] (Clifford Chi). When’s the last time you thought about the specific text you hyperlink in order to direct readers to another page on your website? This text, known as anchor text, doesn’t get much attention. But if done right, it...
How to Find and Report Stolen Pins on Pinterest
Read the full post >> Susanna Gebauer. Do you add pinnable images to your blog posts? Are others using your images to drive traffic to their own content? In this article, you’ll learn how to identify and report copyright infringement for your pins on Pinterest. What...
What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts
Read the full post >> Rohan Ayyar. As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory...
Google Used Search Data to Create This Report to Help You Navigate the Holidays
Read the full post >> Amanda Zantal-Wiener. Ah, the holidays. It's a holly, jolly time of year that's full of egg nog, seasonal foods, and -- in a word -- chaos. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance...
How to Improve Your Sales Strategy with Omnichannel Prospecting
Read the full post >> Meaghan. You can’t reach any two people the same way. Mark Hunter and Mario Martinze Jr. discuss the need for omnichannel prospecting to connect with the modern buyer. The post How to Improve Your Sales Strategy with Omnichannel Prospecting...
The Chatbot Experience: 5 Ways to Know If You’re Chatting with a Human or Robot
Read the full post >> Anthony Helmstetter. The use and utility of online chat and chatbots, powered by improving levels of AI, are increasing rapidly. During these transitional times, it’s curious to know which we are interacting with: a real human being or...
How Marketers Can Generate Their Own First-Party Intent Data
Read the full post >> . Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here's how to do that. Read the full article at MarketingProfs To read the full...
The Rise of the Pop-Up Shop [Infographic]
Read the full post >> . Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop. Read the full article at...
How to Use Your Marketing Analytics Smartly
Read the full post >> . Knowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you. Read the full article at MarketingProfs To read the full post go to...
The Most Expensive States to Run Search Ads In [Infographic]
Read the full post >> . How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. Read the full...
How to Read the Complex Digital Landscape to Better Track Your Audience Journey
Read the full post >> kniemisto. As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the same skills to decipher digital...
The Ultimate Guide to Communication
Read the full post >> [email protected] (Allie Decker). The key to any relationship is communication. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste...
5 Real Estate Agent Digital Marketing Tips
Read the full post >> Michael Brenner. The real estate industry is extremely competitive, and you have to be creative and always looking for new ways to keep your company in the forefront to survive. However, this is the exact reason why so many people get drawn into...
It’s Time We Change the Way We Sell
Read the full post >> Keenan. It’s time we change the way we sell. The old, tired, product-centric, sales techniques and methods have had their time. Ask any buyer. They are fed up with the countless, lame, intrusive, valueless emails, cold calls and LinkedIn...
How to Add Facebook Live Chat to Your Website
Read the full post >> Ben Heath. Do your website visitors ask questions about your products and services? Looking for a way to answer those questions in real time? In this article, you’ll discover how to use Facebook Messenger with a free plugin from Zotabox to have...
7 Fitness Challenge Ideas to Get Your Team Moving
Read the full post >> Caroline Forsey. According to the Centers for Disease Control and Prevention, almost 80% of American adults don't get the recommended amount of exercise per week. Unfortunately, this number could ultimately affect the productivity and long-term...
The Role Subscription Marketing Will Play In Personalization
Read the full post >> Steve Olenski. Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. Proposed in 1970 by Japanese roboticist...
3 Empowering Small Business Tips for Today, 2019, and a Better Future
Read the full post >> MiriamEllis. Posted by MiriamEllis“American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in...
Twitter’s Edit Button: Pros, Cons, and What It Means for Marketers
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter adding an...
PODCAST 34: The Benefit of Finance Background to Help Company Growth w/ Rob Lopez
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we interview Rob Lopez, SVP of Sales at Justworks, one of the fastest growing businesses focused on HR including payroll, benefits and the like. Rob has a background in finance, but jumped into...
Should Your SDR Team Be Outsourced?
Read the full post >> Jason Price. Growth is good. When growth occurs, so does the expansion. But growth brings new challenges. As leads pour in, it becomes challenging for your current sales reps to manage their book of business and properly prospect. As a sales...
Self-Driving Cars Will Hit the Road in a Few Weeks. Are We Ready?
Read the full post >> Amanda Zantal-Wiener. A recent Bloomberg report says that self-driving car maker Waymo is planning to launch a driverless car-hailing service imminently. To read the full post go to Hubspot. We've shared this because we think it may be helpful to...
Grow Your Business Through Sales and Marketing Alignment
Read the full post >> Due. Aligning your sales and marketing teams isn't an easy endeavor, but it's one that can have profound and lasting benefits. To read the full post go to Entrepreneur: Latest Content Marketing Articles. We've shared this because we think it may...
A Wake-Up (Sales) Call to Entrepreneurs
Read the full post >> Gregg Schwartz. Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to acquire. To read the full post go to Entrepreneur: Latest B2B Sales Articles. We've shared this...
5 Ways to Manage Your Social Media Over the Holiday Vacations
Read the full post >> Christin Kardos. It’s the most wonderful time of the year! But you might be worrying how you’re going to keep a handle on your social media presence while your team members are taking time off to sip eggnog, unwrap gifts, or indulge in a bit of...
WordPress.org vs WordPress.com: What’s the Difference?
Read the full post >> [email protected] (Kristen Baker). Year after year, WordPress ranks as one of the top website building tools available. This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to...
The Automated Agency: Taking Care of Business in Marketing’s New Age
Read the full post >> kniemisto. When it comes to marketing, times have changed. From advertising to public relations, digital has taken over. Hiring and keeping talent is more difficult and the use of consultants has risen, making capacity planning hard. The growth...
The Straightforward Guide to Value Chain Analysis
Read the full post >> [email protected] (Meredith Hart). What's your business' competitive edge? A value proposition helps businesses identify what sets it apart from competitors. But how can you tell if your business activities are creating the most value for...
Six Cover Letter Greetings for Every Situation
Read the full post >> Caroline Forsey. When you're trying to make a good first impression, a greeting is critical. Saying "Yo, what's up" to your new employer will evoke a different, likely more negative reaction than, "Hello, sir, it's nice to meet...
Modern Marketing: Wisdom From Seth Godin
Read the full post >> Michael Stelzner. Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show...